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There is an old adage that seems to have been lost in recent years: Business is about relationships. With so many transactions going on the Internet these days, there has been a sort of disconnect that has even affected face to face dealings in the past five years, especially. But with the rise of social [...]
Everyone’s looking for the next best thing. Companies everywhere want better conversion rates, higher quality customers, and more efficient sales processes. Naturally, most start looking around at what the competition’s doing. Often, when I’m strategizing with a client about conversion and usability of their site, the client will say, “Let’s just copy Amazon.” The client’s [...]
As businesses grow, many expand to different regions, setting up offices in various cities. However, with expansion comes the challenge of keeping the company connected and whole. Managers and other employees are sent to other areas, where they rack up costs along the way. As a result of hotels, car rentals, flights and other fees, [...]
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