Advertising software can be a tremendous time and resource saver for both small advertising agencies and large firms. There are numerous packages on the market that offer a wide variety of features and functions that can speed up bookkeeping and sales. Advertising software can help agencies manage many processes, including lead tracking, landing pages and pay-per-click ad revenue. It can also help agencies manage their digital assets and media purchases, and provide a platform for online collaboration.
Some advertising software has features that can generate a list of prospective customers that have expressed interest in or inquired about a business' services or products. This process is called lead generation.
Landing page, or lead capture page
Landing page is an online marketing term that is also sometimes referred to as a lead capture page. It is the page that appears when a web surfer visits a site and clicks on an advertisement or a link. Advertising software includes landing pages.
Pay per click, or PPC
Pay per click, or PPC, is an Internet advertising model used on search engines and content sites on which advertisers pay the host only if visitors click through the ad. Advertising software typically generates key word phrases that are relevant to the target market advertisers have identified.
Media buying means purchasing time and ad space in various markets such as radio, Internet, TV and print for the purpose of advertising. Advertising software companies often offer media-buying services.
Digital-asset management refers to the process of letting users browse, search, download or order any image in the system that has been built for this purpose. Typically, the systems let you index and catalog images to allow searches. Advertising software often includes this function.
Online collaboration and proofing
Online collaboration and proofing is the process of allowing multiple users in scattered locations and various time zones to review advertising copy. Advertising software can collect, track and manage users' feedback.