Advertising agencies in New York are synonymous with Madison Avenue. But many full service advertising agencies in New York City and New York State aren’t located on Madison Avenue. In fact, many smaller New York advertising agencies located outside New York City have the skills to take your campaign to the masses. Full service advertising agencies are creative powerhouses that handle all types of advertising, including television commercials, print ads, direct marketing campaigns, promotions, events, packaging, branding, design, new media and outdoor advertising.
Some important points to know about advertising companies in New York:
- Although the best-known New York advertising agencies are the giants of Madison Ave, you can also find many ad agencies in New York that cater to smaller businesses, so shop for an advertising agency in New York that fits your business size.
- Full service ad agencies in New York often specialize in certain industries, like financial or pharmaceutical, or target groups like Hispanics or teens, so you can tailor your search for a New York advertising agency to your target audience.
- New York City is the No. 1 media market in the U.S. and many full service advertising agencies in New York can handle your local campaign.
Search online directories for full service advertising agencies in New YorkSeveral websites allow you to search for advertising companies in New York by region, county or city or by the consumer groups they target.
Search for award-winning advertising agencies in New YorkYou don't have to have a multi-million dollar budget to work with an advertising agency in New York that has won awards. Many awards are handed out based on the size of an advertising agency.
Choose national or international advertising agencies in New YorkHiring one of the big-name advertising companies in New York can give your advertising campaign instant credibility and exposure.
Find an advertising agency in New York that targets the local marketIf your company sells only in the local market, narrow your search to New York advertising firms that focus on your region.
Opt for full service advertising agencies in New York that work for small and mid-sized businessesEven in The Big Apple, you can find advertising companies in New York that work with small and mid-sized businesses.
Hire New York advertising agencies that specialize in New York-based industriesNew York is known for finance, fashion and publishing. Look for full service advertising agencies in New York that handle these industries.
- Ask vendors and colleagues in professional associations for referrals for advertising companies in New York.
- Determine upfront how you will pay the advertising agency. In New York, agencies use a variety of fee structures, including billable hours, monthly retainers and by project.
- If you opt for small ad agencies in New York, ask if work is outsourced and if so, who has accountability for the freelance portion of the project.