Producing advertising for your business can be an intimidating task. The cost, the creative execution and the media placement options are all key considerations, but start with the basics: What are you advertising and why are you advertising? Three questions you need to answer before you produce your ads are:
- What is your marketing objective?
- Who is your target audience?
- What is the right mix of media that will help you reach and influence your target?
Develop a creative brief
A creative brief is your roadmap to producing your ad. Briefs force you to address the questions that will frame your ad content.
Maximize your ad budget
Volumes have been written about how to budget for advertising. It all comes down to determining how much you need to spend to reach your objectives. No more, no less.
Consider working with an agency
Agencies come in all shapes and sizes. What is the right fit for your business? It could be a one-man shop or a boutique that specializes in only media buying, or TV production or online advertising.
Determine your best media options
The media landscape is more complex than ever, with thousands of advertising options. Unless your buy is relatively simple, such as radio or newspaper advertising, this is one area where you may want to call in a media buying agency. Either way, do your homework.