Green marketing is not just a buzzword. Green marketing is here to stay. Consumers are looking for products that use sustainable materials, both in the manufacturing of the product as well as the packaging. Finding ways to let your customers know you are doing your part for the environment is an important way to improve your bottom line.
With green marketing education and training for you and your staff, you can find those environmentally conscious consumers. As you look at green marketing education and training, you should consider a number of factors to get the most out of your training dollars. Look at:
1. The target audience for the green marketing campaign. Focus your training so that group benefits the most from the training.
2. Any standards set within your industry for green marketing. As more sectors of the economy go green, you can expect to see green training standards just as you would see for any other component of the market.
3. The cost involved with training exercises and the expected return on your investment.
Start with a simple green marketing strategyLearn all you can about green marketing. Then take the information you learn and provide basic training for your staff. Set up green marketing practices within your business. Use benchmarks to determine if you are meeting your own standards. If not, seek additional training.
Attend courses that teach green marketing strategiesFind out what courses are available locally through extension services or vocational schools. The local public university may offer classes as well. It's also possible to find courses that teach green marketing benefits online.
University of California San Diego offers green marketing education and training classes through its extension service. Green Supply Chain offers courses on green marketing in a variety of formats. You can take courses online, or you can have the company train your employees on site.