Advertising agencies aren't just for selling beer and dishwashing liquid. There are specialized healthcare advertising agencies and medical advertising agencies that deal specifically with promoting healthcare products and services.
Individuals with expertise in healthcare marketing usually have a strong working knowledge of the science behind the products they promote and the diseases or other disorders those products treat--so if you're looking to promote medical products, healthcare ad agencies are the way to go.
Some healthcare advertising agencies specialize their campaigns even further by promoting to doctors and other healthcare professionals, while other healthcare ad agencies sell directly to consumers. You can also consult a list of interactive healthcare ad agencies for Internet-specific healthcare advertising agencies.
When choosing a health care advertising agency, important things to consider are:
1. Other clients the healthcare advertising agency has represented.
2. Whether the healthcare ad agency specializes in patient or medical professional marketing.
3. The type of healthcare advertising you want the agency to create.
Find healthcare advertising agencies whose work you admireIf you respect a particular health care advertising campaign, find out which medical advertising agencies were involved--and specifically which agency associates developed the health care advertising. You're most likely to be happy with the healthcare ad agency's work if you respect the people assigned to your campaign
Consider who you're marketing to when choosing a healthcare ad agencySome health care advertising agencies specialize in direct to consumer marketing, while others are medical advertising companies who market to doctors and other medical experts.
Work with your health care advertising team to develop a marketing campaignDepending on what products you want to promote and who you're marketing to, consider a print, TV, radio or Internet campaign, giving out samples, sponsoring medical continuing education, sponsoring medical research or a combination approach.
- Consider hiring a small team of in-house healthcare advertising experts depending on your budget and how frequently you intend to launch marketing campaigns.