Hispanic-focused advertising agencies have experienced tremendous industry growth in recent years. Due to the rapidly expanding U.S. Hispanic population--estimated to reach 24 percent of the total population by 2050--many companies are turning to the expertise of Hispanic marketing agencies to sell their products to the Hispanic community.
With Hispanic household spending projected to grow by 2010 to a whopping $1 trillion, businesses would be wise to keep up with Hispanic-focused advertising agencies news and trends. Hispanic marketing agencies understand this diverse market and know the best ways of reaching the Hispanic population effectively. Some important developments to track include:
1. Which channels Latino-focused ad agencies have found to target for the highest response rates. For example, Hispanics tend to be more receptive to email marketing than non-Hispanics.
2. Current events and cultural trends that will affect how, or even whether, to market a product or service to the Hispanic community.
3. Market research and advertising results from Hispanic marketing companies. Know where your Hispanic customers are, what they are buying and how to reach them.
Bookmark websites with current news on Hispanic marketing agenciesThere are many top-notch websites covering the latest on Latino-focused advertising agencies and the Hispanic market. Make sure to subscribe to their free email newsletters for breaking news reports and valuable information from Hispanic marketing firms.
Subscribe to a marketing magazine that covers Hispanic advertising agenciesMany professionals subscribe to business magazines to keep informed of industry news but may be missing out on valuable information that can give them the edge in marketing to the Hispanic population. Make certain that the magazines you get cover Latino advertising agencies and their business practices to stay ahead of the game.
Attend Hispanic-focused advertising agency conferences and eventsConferences that attract Hispanic advertising agencies are the best places to network, gather valuable advice and be the first to discover what is coming up in the Hispanic marketing world.
- An excellent way to stay in touch with Hispanic marketing news and trends is to read, contribute, or ask questions through a blog or discussion forum that is maintained by a Hispanic advertising agency professional or hosted by a Hispanic media website.