As consumers become immune to the tactics of traditional marketing techniques, many businesses are turning to interactive marketing in order to capture attention and sell their products.
You can find interactive marketing taking a variety of forms, but the important thing is that they all require customer interaction and engagement. One of the most successful companies that does interactive marketing is Amazon. As consumers view items and make purchases, Amazon tracks these actions in order to make recommendations of other things that the customer might be interested in.
Before you look at an interactive marketing directory, consider the following:
1. A successful interactive marketing attempt usually incorporates several different types of advertising, perhaps including television, radio, street ads and Internet ads.
2. Usability is an important factor in interactive marketing. Information should be easy and fun for customers to retrieve.
3. Try to personalize your interactive marketing campaign to each consumer. Use their name, track their preference and try to customize the advertising to their likes.
Use an interactive marketing provider that offers opt-in servicesUsing interactive marketing requires you to be able to get in touch with your customers. Unfortunately, if you email them without permission, you may face heavy fines for spamming. That's why it's important to work with a company that will manage your customer opt-in requests.
Find a website developer to create a website for interactive marketingA website is required if you want to do interactive marketing. List the types of things that you want your customers to be able to do on the site and make sure that you find a developer that has the skills necessary to carry out your wishes. Games, forums and multimedia presentations are all good things to consider for your site.
Use a tell-a-friend script as part of your interactive marketing campaignOne of the best ways to get out the word about your company or product is through word of mouth. A great site becomes "viral" where many people send it to their friends. Special scripts make this happen.
- Be open to feedback from your customers. The goal of interactive marketing should be to interact with and learn from your customers. You'll be able to create better products with their input.