Making a lasting impression in a TV advertisement is the ultimate goal of a media buyer. But a lot goes into that: the effectiveness of the ad itself, the time it airs and whether or not it reaches the target audience. Businesses or media agencies looking for a media buyer will look for someone with a variety of skills, including the ability to analyze and negotiate.
Buying TV advertising also requires one to be a great strategist. Done right, TV ads can be highly motivating and direct a precise message to a precise audience. To get started in this exciting career, you'll want to research more information about becoming a media buyer, including the job outlook, education to land the job and keeping the job with ongoing training.
Consider the following:
1. Small businesses may not be able to afford to hire an individual on a full-time basis for buying TV commercials but instead rely on freelance media buyers or media buying agencies.
2. Buying TV ads in an effective manner requires mining data and critical thinking skills.
3. Placing television advertisements relies on timing and being able to negotiate a deal.
Learn more about television ad buying and placement as a careerOnline research can help you come up with the answers to your questions about what it would be like to work as a media buyer. Carefully evaluate your skills and personality to see if a career in advertising would be a good match.
Office of Occupational Statistics and Employment Projections provides a job outlook and other career information when it comes to advertising sales. Get a media buyer job description, working conditions and other information from Net Industries. Get professional coaching in TV media buying and other ad industry skills as a college student through the National Student Advertising Competition.