Whether you'd like to target Asian consumers in the U.S. or overseas, an Asian advertising agency can help. These agencies specialize in reaching Asian consumers and are very knowledgeable in what works and what doesn't.
The strategy you should use when working with Asian-focused advertising agencies will differ depending on the goals you would like to achieve. However, here are some things you should do to help bring any project into focus:
1. Research advertising agencies in China and other Asian countries to see how they reach their markets.
2. Look at Asian ad agencies located in the United States and see what the differences in strategy are.
3. Do some research on Asian market targeting so you can better understand and communicate with your agency.
Research advertising agencies in China and across AsiaIt stands to reason that advertising agencies in Asia will have a good idea of how to tap the Asian market, seeing as their employees are immersed in Asian culture on a daily basis. Even if you don't want to use an agency in Asia, it's a good idea to at least speak with a representative at one.
Look at Asian ad agencies located in the United StatesLots of top U.S. companies, such as Anheuser-Busch, Nordstrom and McDonald's use Asian ad agencies based in the U.S. to reach potential customers here and in Asia. The advantage to working with a U.S. agency is that it's easier, and cheaper, to meet in person.
Learn more about Asian market targetingAlthough advertising agencies in Asia and almost any Asian American advertising agency will try to give you the spiel about how to reach the market, you need to do some research on your own. That way, when you work with the agencies, you will better be able to tell them what you want.
- Whichever Asian ad agency you use, avoid stereotyping in your ads. Otherwise you will repel way more customers than you attract.