Even though digital ad spending is expected to surpass television spending in the near future, this doesn’t mean that the advertising industry is on its last leg.
It simply means there will be a shift in how advertisers and agencies do business.
Although 2016 is relatively young, there have been some top notch advertising campaigns thus far.
It doesn’t matter where you look, from the television to the Internet, advertising remains strong.
Last year, for example, advertisers spent more than $500 billion worldwide.
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The Best of the Best
Some ads are spot on. Some ads generate a positive response for advertisers.
On the contrary, there are ads that fall flat. In some cases, an ad results in negative feedback for the brand, thus forcing them to “go back to the drawing board.”
Through the first three months of 2016, we have seen crazy good advertising campaigns as well as a few that were anything but stellar.
For the sake of this article, we are going to focus on the best of the best.
If you didn’t know anything about Wix before this year, it’s safe to say this has changed. And the reason is simple: the company is spending quite a bit of money on television advertising.
For example, its 30-second Super Bowl commercial wowed the audience, with many considering it the best of the night.
By implementing the cast of Kung Fu Panda 3, Wix was able to capture the attention of all viewers. Add in a bit of humor and a playful tone and you have a real winner.
The 2017 Honda Ridgeline truck won’t be overlooked, thanks in large part to the advertising push by the well known automaker.
With the help of Queen’s “Somebody to Love” and a few farm animals, it’s hard to forget that the 2017 Honda Ridgeline truck is making its way to dealerships in the near future. And that is exactly what the company was going for.
Another automaker, Hyundai took a different approach than Honda. But just the same, the results were astonishing.
Here is how the company describes its “First Date” commercial on YouTube:
“Dads will go to all sorts of lengths to protect their daughters. And now with the help of Car Finder on the Hyundai Genesis, we get to see just how far one dad will go.”
The commercial is funny, engaging, and just a bit true (you can admit it).
If we know one thing to be true, it’s that some companies will stop at nothing in enlisting the assistance of big name celebrities. This is the direction TurboTax took, thanks to the help of actor Anthony Hopkins.
There is something about a famous face that will have your eyes glued to the screen. This is what TurboTax was hoping for, and this is exactly what they got.
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In the same mold as TurboTax, Skittles hired Steven Tyler to gives one of its recent commercials a boost.
Can you think of anything more engaging than the real Steven Tyler competing in a sing-off with a Skittles version of himself?
Hats off to Skittles for being funny and creative, all without going overboard.
Apple wants everybody to know that Apple TV is here to stay. If you have watched any television as of late, you have probably come across the tech giant’s commercial starring "Game of Thrones" actor Nikolaj Coster-Waldau and "Community" star Alison Brie.
The commercial, in which Coster-Waldau and Brie are set to kiss on the set of a movie, takes a turn when Brie turns away and asks Apple TV for help.
Let’s put it this way: you wouldn’t expect anything less out of Apple. It’s definitely one of the most creative commercials of 2016, and this is likely to hold true for the rest of the year.
When Netflix and the popular sitcom Friends teamed up, it was only a matter of time before the advertising campaigns began.
Thanks to its new life on Netflix, Friends will find itself once again bringing smiles to the faces of millions of people.
To promote the Netflix debt, Ogilvy created a variety of responsive video ads for YouTube. The campaign uses pre-roll footage from the show related to the videos people are watching.
For example, if you find yourself watching videos on how to dance, don’t be surprised if “The Routine” pops up on your screen. How cool is that?
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There is More to Come
These are seven of the best advertising campaigns of 2016, but remember one thing: there are still eight months left in the year. This includes the holiday season, which is always good for a variety of television and Internet ads.
Which one of these advertisements is your favorite? Would you add any others to this list? What types of trends are you expecting as 2016 wears on?