If your business involves producing or distributing any type of food or drink, you could greatly benefit from food advertising strategies. They can help you gain new customers and get existing ones to buy more.
Keep in mind that food and beverage marketing is not limited to traditional print ads. In fact, these may not be the best way to sell your products. Other things that you can consider are:
1. Holding sampling events to get new customers to taste your food and beverages;
2. Offering limited-time food and beverage promotions, such as cents-off coupons;
3. Selling your food and beverage items at new venues or at community events.
Start your food and beverage marketing with sampling eventsThe best form of food and beverage advertising and marketing, for beginners, is to just get people to try your products. If they like them, they will tell their friends, spreading news of your business through word of mouth.
W. P. Carey School at Arizona State University's site on why this kind of promotion works so well and how to do it properly. Then check out the National Association for the Specialty Food Trade Fancy Food Show website and see if you can get an exhibitor table at the event in your area. Also consider sampling at local grocery stores and smaller scale community get togethers.
Use food and beverage advertisement options that motivate customers to actThose advertising in the food industry know they need to incent consumers to act right away, while their products are new and fresh. Otherwise they may decide they will try them some day, and by then they will have disappeared from the shelves due to lack of interest. A good way to do this is with limited-time coupon offers.
Sell your products as part of your food and beverage promotion planFood advertising doesn't have to be mutually exclusive of sales. A great way to advertise, believe it or not, is just by selling your products somewhere besides your storefront or website.
- Consider putting out press releases as part of your food and beverage promotions. Write a new one each time you have a new product you'd like to launch and send it to your local newspaper or radio and TV station.