using the software to perform some complex functions, media planning software education and training is a must. This training will teach you how to use the software for your specific business and how to use the various features of the software to solve common media planning issues. When seeking training, consider the following:
- Hire in-company training from manufacturers of advertising planning software.
- Take online seminars from software manufacturers to learn applications and software features.
- Take general media planning training to learn how to apply media planning ideas to different brands of software.
Get on-site training from media planner software companies
If you purchase media buyer software from some software companies, training and installation at your company may be available. Often, this training includes a basic examination of the features of the software program. If you need to know how to use a specific program to meet your business needs, this kind of on-site, hands-on training is excellent as it gives you the chance to ask specific questions of an instructor.
Seek out online advertising planning software training
Many software manufacturers offer online training and classes for customers using their products. Unlike on-site training, this kind of training is more general and often covers not only the features of a specific program, but also some common media planning issues -- such as online media planning, for example. These low-cost programs may be a good choice if you are not sure which advertising plan software you will be buying.
Take general media planning training seminars
Some training for media planning programs is not linked to software manufacturers at all. This sort of paid training teaches you about software and about media planning in general, and will prove useful whether you use free media planning software or expensive paid models.
- Consider using free media buying software demos online. While these online demos will only teach you a few features specific to certain programs, they often are useful in comparing media planning programs and in learning generally how these software programs work.