Creative advertising allows the small business to take advantage of Internet advertising through various platforms, from interactive messages to broadband video platforms. A Wharton Business School study showed that video was 3 times more effective than text online. With approximately $20 billion spent annually on Internet advertising, online advertising is an important segment for your advertising dollars and one that can place your business ahead of the competition.
Virtually any kind of business can increase its exposure by adding video to its online advertising arsenal. While video technology increases, costs are coming down. Even start-up businesses with limited budgets can use promotional videos to advertise their products and services.
Keep in mind that the ad production process can strengthen your advertising and marketing plan by:
1. Having advertisement production focus on the benefits of products or services for existing customers and new prospects
2. Using effective storytelling techniques, colorful video and the right kind of music or sound in advertisement production, leading to a stronger video
3. Including your URL with all online advertising videos in Internet ad production
Determine your online advertising production needsGive your business a boost with the right kind of video. The best videos send a simple message to a target audience. Be clear about your audience and the message you want to send. Keep web videos short and sweet unless you're running an interactive online class.
Hire an online advertising agency that includes production servicesYou'll find that increasing numbers of online advertising agencies now include ad production as one of their services. Just as you check references on potential employees, don't neglect to check the experience and capabilities of an online production company. Be clear on your costs as well. Ask video producers who writes the script and if that's included in your costs. You might be able to keep costs down by helping with the pre-production work of securing a site and subjects.
Use an advertising production company to improve your business websiteAn interactive advertising and marketing plan can use tools such as webcasts, podcasts and interactive media solutions to add appeal to your website. Make it easy for the potential customer to find and click the most attractive layout possible. In addition to posting on your business website, post online ad production videos on other markets. Don't underestimate the traffic at free video-sharing websites.
- Capitalize upon your own business expertise with a video blog or vlog to educate and entertain consumers.
- Highly targeted online ad production is ideal for reaching niche audiences with specific and actionable messages.