You can't grow your lists without providing personalized content. The debate rages on between the two primary methods of email segmentation.
Rachel Youngberg is the Email Marketeting Manager at Business.com. She's a writer-turned-marketer who happened upon email and couldn't help but fall in love. She spends most of her day sending you emails, optimizing and building strategy for digital marketing campaigns and protecting our database. The only thing she loves more than digital marketing is tea.