The automotive industry is a fast-paced competitive business that requires its players to possess a true edge to be successful. One of the easiest and most accessible ways to get that edge is by regularly reading automotive publications. Whether it's an automotive trade publication, automotive book or automotive magazine, the reading is mandatory for the industry's elite.
You can use automotive publications to find the top-rated car manufacturers, pick up sales tips, or check out what's coming on the horizon when it comes to future car makes and models. When choosing which publications to add to your research arsenal, consider the following:
- An automotive magazine will offer blanket industry information in a timely manner on a regular basis throughout the year.
- Auto trade publications can offer up insider information from the automotive professionals themselves.
- Regularly updated reference books filled with automotive industry contacts and market information are invaluable references to keep and use for research.
Check out automotive magazines for the latest industry news and informationMany useful articles can be found in a reputable auto magazine. Each auto magazine is a great source of the latest industry news as well as a useful resource for repeat reference while on the job.
Check out monthly automotive trade publicationsSome of the most reliable trade magazine sources of automotive industry information are also the oldest. Be sure to subscribe to these industry staples.
Look up automotive publications about specific aspects of the industryThere are a number of flagship trade publications that serve as great go-to references for specific roles in the automotive industry all year long. Make sure to add these books to your auto book reference collection.
- With the price of gas continuing to rise, the automotive industry is under much scrutiny. Be sure to stay on top of the latest green vehicle innovations and think about how to come up with your own green sales strategies to entice customers into the cars you sell. A number of the automotive publications listed above feature green vehicle/technology sections that can be invaluable in your efforts to market more fuel efficient cars.