14 Resources to Reference When Writing a Blog Post

14 Resources for BloggersA few months ago, we discussed the two  fundamentals of every successful B2B content marketing strategy: creation and distribution. (Tweet This).

While this two-step process applies to any content format – white papers, eBooks, reports, video, and infographics – we’re most familiar with it for daily or weekly blog posts. Create a good blog post, then distribute it. Repeat Monday through Friday. Read the full entry

3 Big Shifts in B2B Marketing: How Marketers Are Reacting [Infographic]

The Strategist’s Guide to Defining Company Culture

Business.com Company Culture TruthsYou’ve developed a clear strategy, vetted it with experts, received external market validation and carefully communicated it throughout your organization. Yet the strategy isn’t gaining traction. You reevaluate, refine and adjust the strategy, communicating it again and again only to see the same poor results. The reality is your strategy may not be the issue. It may be your culture. Here are 5 tips for defining and nurturing culture in your company.
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Top 7 SMB Markets To Watch In 2014

Business.com Small Business Pulse: 7 SMB Purchasing TrendsWe have good news to report! Small businesses are still purchasing and B2B marketers are investing more marketing dollars than ever in an attempt to reach and retain this ever-important demographic. According to a new study from the Chief Marketing Officer (CMO) Council and Penton, 2 out of 3 business-to-business marketers are investing more in engaging small to medium-sized business (SMB) customers over the next 12 to 36 months. 60 percent  of these businesses plan to spend up to 40 percent of overall marketing resources on SMB campaigns (Tweet This!) Read the full entry

4 Easy Ways to Find Out if Your Blog is Failing

4 Ways to Find Out if Your Blog is FailingYou’ve crafted your blog strategy, painstakingly laid out an editorial calendar, and spent countless hours (and perhaps precious cash) creating blog posts for your business.  How do you know if your effort is paying off?

Determining whether your blog strategy is failing or succeeding can be achieved with a few simple steps. Read the full entry

How to Schedule Your Day as a Social Media Manager (In a Digital World that Never Sleeps)

time management tips for social media managersWhether you’re a veteran social media scholar or an aspiring intern, you know full well that your work-day schedule is filled to the brim with multidisciplinary assignments. Posting messages. Creating engaging content. Monitoring conversations. Responding to followers. Finding intriguing images. Researching. Copywriting. Blogging. Reporting. Meetings.  The list goes on. You feast and thrive off the aforementioned, but time is a challenging restraint. Read the full entry

3 Words That Will Instantly Boost Call-to-Action Conversion Rates

how to optimize call to action copyAs content marketers, it’s no doubt you labor and toil over perfecting pieces of content. Financial resources and hours of mental exertion are poured into the brainstorming, writing, editing, designing, finalizing and distributing your message to potential buyers. But all this expended effort is at risk of going to complete waste if it fails to convert. No matter the conversion you’re looking for, the most powerful element of persuasion is centered on the punch line of your marketing story: the call-to-action. Read the full entry

Behind the Form: Should Content Be Gated?

should content be gated?Content marketers seem to have a tit-for-tat mentality. I’ll give you this alluring piece of content that is really useful to your buying process IF you give me your contact information for further use.

 We allocate a significant proportion of our marketing budgets to craft engaging pieces of content only to lock it behind a lead form. Read the full entry

Are You Trending?

tech 360 conferenceTech marketers must constantly be adapting to the latest technologies and trends. More and more, B2B marketers are made to face the reality that our marketing is not so different from B2C marketing. And the reason is because the people we are marketing to are the same – human beings. They use the latest technology at the office to manage their business, as well as becoming experts at home on their own time. Many of the sessions and keynotes at the Tech Marketing 360 Conference in Dana Point, California last week focused on how tech marketers can use the rapidly changing tech world to their advantage. Read the full entry

Six Social Sharing Laws for B2B Marketers

Laws exist to prevent anarchy. Without laws, people have an innate desire to do whatever they want, when they want. And sometimes, the social media sphere can seem like total anarchy. To help you avoid chaotic interactions with your customers (and to maintain a civilized social media strategy), we’ve created this visual social sharing legislation- laws that will regulate, promote and enhance your B2B social media marketing endeavors: 

six b2b social sharing laws

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