It seems like just about the time you figure out all the changes with Gmail, Google goes and changes it again. As a user, the added functionality is cool, and often makes life easier. But as a marketer, it’s just one more thing to test against when creating your email campaigns. At Tech Marketing 360 in February, CMO of Mashable Stacy Martinet said, “Live in the stream.” Gmail is definitely jumping on that boat.
While this two-step process applies to any content format – white papers, eBooks, reports, video, and infographics – we’re most familiar with it for daily or weekly blog posts. Create a good blog post, then distribute it. Repeat Monday through Friday. Read the full entry
You’ve developed a clear strategy, vetted it with experts, received external market validation and carefully communicated it throughout your organization. Yet the strategy isn’t gaining traction. You reevaluate, refine and adjust the strategy, communicating it again and again only to see the same poor results. The reality is your strategy may not be the issue. It may be your culture. Here are 5 tips for defining and nurturing culture in your company.
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We have good news to report! Small businesses are still purchasing and B2B marketers are investing more marketing dollars than ever in an attempt to reach and retain this ever-important demographic. According to a new study from the Chief Marketing Officer (CMO) Council and Penton, 2 out of 3 business-to-business marketers are investing more in engaging small to medium-sized business (SMB) customers over the next 12 to 36 months. 60 percent of these businesses plan to spend up to 40 percent of overall marketing resources on SMB campaigns (Tweet This!) Read the full entry
You’ve crafted your blog strategy, painstakingly laid out an editorial calendar, and spent countless hours (and perhaps precious cash) creating blog posts for your business. How do you know if your effort is paying off?
Determining whether your blog strategy is failing or succeeding can be achieved with a few simple steps. Read the full entry
Whether you’re a veteran social media scholar or an aspiring intern, you know full well that your work-day schedule is filled to the brim with multidisciplinary assignments. Posting messages. Creating engaging content. Monitoring conversations. Responding to followers. Finding intriguing images. Researching. Copywriting. Blogging. Reporting. Meetings. The list goes on. You feast and thrive off the aforementioned, but time is a challenging restraint. Read the full entry
As content marketers, it’s no doubt you labor and toil over perfecting pieces of content. Financial resources and hours of mental exertion are poured into the brainstorming, writing, editing, designing, finalizing and distributing your message to potential buyers. But all this expended effort is at risk of going to complete waste if it fails to convert. No matter the conversion you’re looking for, the most powerful element of persuasion is centered on the punch line of your marketing story: the call-to-action. Read the full entry
Content marketers seem to have a tit-for-tat mentality. I’ll give you this alluring piece of content that is really useful to your buying process IF you give me your contact information for further use.
We allocate a significant proportion of our marketing budgets to craft engaging pieces of content only to lock it behind a lead form. Read the full entry
Tech marketers must constantly be adapting to the latest technologies and trends. More and more, B2B marketers are made to face the reality that our marketing is not so different from B2C marketing. And the reason is because the people we are marketing to are the same – human beings. They use the latest technology at the office to manage their business, as well as becoming experts at home on their own time. Many of the sessions and keynotes at the Tech Marketing 360 Conference in Dana Point, California last week focused on how tech marketers can use the rapidly changing tech world to their advantage. Read the full entry