The work of a marketer is never done, but with a little advice from the experts, your marketing efforts can be more inspired, effective and engaging. Whether your business is B2B or B2C, these insightful tips from the pros will get you thinking about marketing in a different way.
Here are 19 of our favorite words of wisdom from some of the great minds paving the way, especially in the digital landscape.
"A story is at its best when it's not intrusive, when it brings value to a platform's consumers, and when it fits in as a natural step along the customer's path to making a purchase." Gary Vaynerchuk, CEO, Vayner Media
"On any job, be 100% present until you decide not to be ... [and] [n]o moment of anger or frustration is worth the negative long-term impact it can have on your own marketability." Stephanie Fierman, Global CMO, MediaCom Worldwide
"In the world of B2B, your professional network is everything. Because your business is about business, the potential of you know and who they know is where powerful connections happen." Amber Naslund, Brass Tack Thinking
"People share, read, and generally engage more with any type of content when it's surfaced through friends and people they know and trust." Malorie Lucich, Product Communications, Pinterest
"Branding is not just about being seen as better than the competition. It's about being seen as the only solution to your audience's problem." John Morgan, Author of Brand Against the Machine
"Often, B2B content is written to represent the company. Swell. Except your audience is most likely your customer base and prospects. To that end, write your posts with your customer's usage in mind. Think about what they will want to know, and how you can be useful." Chris Brogan, marketing expert & Author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
"Instead of a one-way interruption, web marketing is about delivering useful content at just the precise moment that the buyer needs it." David Meerman Scott, Marketing Strategist & Author of The New Rules of Marketing & PR 8
"There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy and determination, you can get there." Darren Rowse, Founder, Problogger
"Don't be afraid to get creative and experiment with your marketing." Mike Volpe, CMO, Hubspot
"What makes content engaging relevancy. You need to connect the contact information with the content information." Gail Goodman, President & CEO, Constant Contact
"People shop and learn in a whole new way as compared to just a few years ago, so marketers need to adopt or risk extinction." Brian Halligan, CEO, Hubspot
"Most people do not listen with the intent to understand; they listen with the intent to reply." Stephen R. Covey, Author of The 7 Habits of Highly Effective People®
"When creating content, be empathetic above all else. Try to live the lives of your audience -- think about what influences them, what drives their passions, what makes them want to share, and how they consume content, too." Rand Fishkin, Co-founder, Moz
"Keep ideas and communication simple. The very best ideas in marketing that convince consumers and ignite passion can often be explained in one word and one picture. Keep it simple!" Stefan Homeister, head of Sales and Marketing for SAB Miller Europe
"Customer Experience Management is on the rise for a simple reason. Happy customers inspire prospects and drive up brand reputation. Fast response to problems does exactly the same." Axel Schultze, founder and CEO of Society3 Group Inc.
"Data is the new currency. So marketers need to date their IT mates." Deanie Elsner, CMO, Kraft Foods