Business Social Media Benchmark Study

UPDATE – the Business Social Media Benchmark Study report is now available as a free download from

All the data for’s 2009 Business Social Media Benchmark Survey is in and a hearty “Thanks!” to all those who participated. The survey closed on Friday, September 4th and we’re working hard to analyze the data and write the summary report.

With over 2,000 complete responses from businesses in the US and Canada, this is the largest study to date of how business people use social media as an information resource in their day-to-day jobs the types of business social media initiatives companies are currently pursuing. Here’s a quick overview of the industries represented in the results:

 2009 Business Socia lMedia Benchmark Study - Respondent Industries

We’ll post a link here to the 2009 Business Social Media Benchmarking Study report as soon as it’s ready so make sure to bookmark this post or follow @B2BOnlineMktg on Twitter!

Quick Primer to New Twitter Terms of Service

Twitter just announced that there is a new Twitter Terms of Service, and we know you’re all getting around to reading it, but…you’ve been busy. So here is a quick guide to what you need to know:

1. The basic points (per Biz Stone’s comments about the new Terms of Service):

  •  “Your tweets belong to you, not Twitter.”
  •  “We leave the door open for advertising.”

2. The rules to Twitter (pay attention here – these are some of the factors Twitter takes into account to determine spam):

  •  If you follow a large amount of users in a short amount of time
  •  If you follow and unfollow people in a short time period
  •  If you repeatedly follow and unfollow people
  •  If you have a small number of followers compared to the number of people you are following
  •  If your updates consist mainly of links, and not personal updates
  •  If you post multiple unrelated updates to a trending topic