Thanks to all of you who joined today’s live broadcast of the first webinar based on our Business Social Media Benchmarking research, “B2B Social Media: Facts, Fictions and Focus Areas for 2010″.
For those who weren’t able to make it, here’s a link to the recorded version of this B2B social media webinar.
The webinar draws on insights from our recent research on the social media activities of over 3,000 business people and companies to separate fact from fiction in this rapidly evolving space. Social media channels DO offer companies a significant opportunity to engage business buyers online, generate leads, drive revenue and engage/retain customers. However, our business social media benchmarking research and experience over the past year (see our B2B social media case study for more info) suggest B2B marketers are:
- Having trouble identifying the social media channels that offer the greatest opportunity for building their traffic, leads and revenue
- Pursuing too many social media initiatives at one time to be successful
- Confused about where the boundaries for the ’80/20 rule’ lie for various social media initiatives
To help B2B marketers get on track with their social media plans for 2010 and beyond, the webinar covered key findings about the top social media sites and resources people use for business, including important differences across industries, and the business-related information they’re seeking through these channels.
Our free B2B Social Media Benchmarking Study report is good background reading and provides far more benchmarking stats than we could possibly cover in the webinar.
Needless to say, this is a lot to cover in a 60 minute webinar. For all of you who asked questions I wasn’t able to cover during the webinar itself, look for me to address in upcoming blog posts.
Once again, here’s a link to the B2B Social Media: Facts, Fictions & Focus Areas for 2010 webinar.