Just came across a nice blog post about Business.com’s B2B Social Media Benchmarking Study over on the B2B Voices blog entitled “Finally, a Comprehensive B2B Social Media Study”. The post author, Allan Schoenberg, is an accomplished B2B social media marketer himself as the Director of Corporate Communications for CME Group (Chicago Mercantile Exchange, The Chicago Board of Trade, New York Mercantile Exchange).

Allan is encouraging anyone who’s read the study to add their comments to the discussion on his blog post. Since I wholeheartedly support both Allan’s interest in solid research on B2B social media and, of course, his appreciation of this study, please do stop by and share your thoughts at http://www.b2bvoices.com/2010/03/b2b-social-media-study/.

I’ll be dropping by as well…

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It’s that time of year again when over 5,000 search engine marketers amass at Search Engine Strategies New York, March 23 – 24, 2010.

This year’s show is set to focus on using search as a means for connecting with your customers. The three-day agenda also features prominent discussions of leveraging the combined impact of search and social media.

Business.com’s VP Sales, Patricia Neuray, will be a panelist in one such session on Day 2 (Wednesday, March 24 at 10:30 a.m.): Social and Search: Integrating Social Media and Search to Drive the Brand. For those looking to increase brand presence through online marketing, this is a must-attend session featuring key insight from Business.com and big brands like IBM.

For those of you looking to the Search Engine Strategies show  for more tactical search marketing advice like keyword selection and usage, don’t miss Business.com’s SES Theatre Presentation on Day 1 (Tuesday, March 23 at 1:00 p.m.), 5 Keyword-Related Traps to Avoid in B2B Search Marketing, featuring Business.com’s East Coast Sales Director Arkady Fridman and Strategic Account Executive Seamus Heaney.

And, if you’re already planning to attend SES New York, don’t forget to swing by the Business.com booth (#300) to say hello and enter to win an Amazon Kindle and $50 American Express® gift card!

Business.com will also be co-sponsoring this year’s car giveaway – learn more on how you can win a brand new Honda Fit!

We look forward to seeing you at SES New York.

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