Where We’ve Been: Recapping the Year and Looking Ahead

We are back! It’s been a few months since we’ve updated you on the latest and greatest in B2B online marketing, but we are proud to say that we are back for good. A lot of exciting changes have happened within Business.com and we look forward to sharing our insights with you as we grow and prosper under new management.

As you may know, in February 2011, Business.com was acquired by Resource Nation, one of the fastest growing B2B lead generation companies. As part of the acquisition, the management team was expanded to include experts from companies like eBay and Experian who bring unique perspectives and who live and breathe online marketing. Since the acquisition we have been focused on improving the site user experience while maintaining focus on delivering the highest quality leads to our advertisers. Business.com is where advertisers reach business buyers online at every stage of the purchasing cycle.

With our new site, we are delivering higher quality leads and more traffic to our advertisers and we have expanded the ways businesses can connect with decision makers at every stage of the buying cycle. Businesses now have the option to reach business buyers through our Pay-per-click, Pay-per-lead, Pay-per-download, Sponsorship and Directory Listing products. Check out our new site and comment here with your feedback: www.business.com