Reports indicate that Apple registered a whopping $13.06 billion profit last quarter, meaning the company has close to $100 billion in cash and securities. To show you how quickly funds have risen in the company’s bank account, it had some $15.4 billion in reserves just four years ago. Not a bad rainy day fund if you will.
Late co-founder Steve Jobs was great at creating demand for the company’s products, be it the iPod, Macbook, iPad or iPhone.
Even with his passing last fall, the company did not skip a beat financially, reporting earnings for the first fiscal quarter of 2012 of $46.33 billion in revenue.
Needless to say, Apple has done a great job of marketing its products for some time now.
For the everyday B2B marketer, take a bite out of Apple’s success and transfer it to your business.
Among the ways to improve how you do this is by:
- Driving demand and value from top to bottom. Make sure that everyone in the company is engaged and buys into what you are marketing;
- Studying your present customer base. When you study those already in your base, you increase the chances of locating new businesses or sections of your industry that can open the doors to more business. By studying current and potential customers, you enhance your ability to adapt to changes in the industry at a much quicker pace. One of the reasons advertisers choose Business.com is they want to reach business decision makers. Millions of businesses come to Business.com every month to save time and money monthly through our 50,000+ how-to-guides, price comparison tools, leading online B2B directory, and much more;
- Testing through various means. Marketers should branch out and supplement general search campaigns with a Business.com pay-per-click or pay-per-lead campaign. Decision makers come to Business.com at every stage of the purchasing cycle, whether they are just beginning their research or ready to make a purchase.
- Tracking your data constantly. Among the ways to most successfully do this is looking at the before and after results of your campaigns, identifying what was of most interest to such prospects, keeping the pre and post-marketing visual of such data, and looking for patterns over time that may emerge. By using relevant landing pages, B2B marketers can achieve improved quality scores, attain a better ranking, and have much better conversion rates as compared to sending clicks to their home page.
As many who have followed Apple can tell you following their most recent revenue report, their momentum is only going to get better as more of their new products hit the market.
Having created many more win than fail product ventures, Apple is a prime example of a company that has marketed to the demands of consumers, something that is at the core of its success.
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