Digital advertising revenues continue to climb and more marketers are moving towards digital mediums instead of more traditional channels. In fact, a recent study from IAB found that display advertising revenues totaled $12 billion in 2012 (Tweet this!) and banner ads account for a large percentage of that. While some may be hesitant about investing in new display advertising campaigns, many may not be really evaluating their display ad strategy and optimizing their company’s spend. Here are some common display advertising mistakes and how you can avoid them to boost your CTRs and ROI. Read the full entry
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Customer retention and recurring revenue keep businesses afloat, but in order for a business to really prosper new customers must be acquired on a regular basis. According to Chief Marketer’s 
B2B marketers need to stay on top of purchase trends to get ahead when it comes to connecting with buyers. The buyer process continues to shift as buyers become more informed about the investments they’re considering before they even hop on the phone with someone in sales. While more than 95% of all corporate buyers want a salesperson to be involved in the sales process, the B2B buyer space isn’t the same as it used to be. With the wealth of information available to buyers online, buyers are becoming more independent. Recent studies indicate that the B2B buyer space is experiencing some shifts and new trends are emerging.
Marketing automation is a hot topic for modern marketers. Businesses, sales pros, and marketing teams are all looking for ways to reach more of the right people in a more efficient way than they have in the past. Automated emails can be a thing of beauty – but only if your business does it right. It’s all about timing and relevance and if your business can get these two things figured out for its target audience, you’ll be more successful. We took a look at a case study released by BtoB online of how one business was able to turn its email marketing efforts around with a timely, tailored new user campaign. Here’s what the company achieved and what your business can take away. 
B2B buyers are using content to research products, services and vendors. Buyers want the content and marketers are delivering it. In fact, many are now spending more than 25% of their budgets on the development, delivery and promotion of content to drive business leads, influence markets and build brand awareness. A new 
Lead generation programs are becoming more mainstream. In fact, 74% of B2B marketing professionals are participating in lead-gen practices, with 48% “very” or “fully” involved. While lead generation companies often filter through leads to ensure marketers are receiving high-quality contacts, not every lead will be in the same stage of the purchase process. An effective lead scoring system can help your marketing, sales and lead generation efforts be more successful. Here are 5 steps your business can take to a stronger lead scoring system. 
Many studies have shown that the faster a company responds to a lead, the more likely that company is to close. One survey found that responding to a completed form within 5 minutes versus 10 minutes led to a 900% increase in contact rate (
t’s all about the numbers: social followers, email subscribers, and conversions. Conversions: a keyword for marketers looking to validate their efforts. Landing pages play a role in the conversions rate and many marketers are well aware of the term “above the fold” when it comes to their design. Often times, businesses will include their key product or offering and a clear call-to-action in this section of their landing page. Some marketers are wary of longer pages due to more aggressive sales techniques. However, the “right” page length will vary from business to business so testing is a must. When it comes to your longer landing pages, analyze the way your users scroll and know your metrics before getting started. 
There’s no doubt about it – content came, saw and conquered the marketing world. Unlike the empires of past that did the same, content marketing isn’t going away. Google, Bing and major search engines are placing more emphasis on the content businesses, bloggers and marketers deliver in an effort to provide users and customers with better experiences. Content marketing is a top priority for B2B marketers and in this post we’ll share insights into the best tactics and strategies. 
