I’m pleased to introduce our first Business.com Small Business Pulse report, a monthly, data-driven analysis of key issues related to small-to-medium businesses. Over the past several months, Business.com has been aggressively expanding both its content and its advertising products to target audience needs across all stages of the buying process – from awareness to research to purchase. Read the full entry

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A lot of companies are using lead generation. We previously reported that 74% of the B2B marketing professionals that responded are at least moderate participants in lead-gen practices. The MarketingSherpa “2012 Lead Generation Benchmark Report” took a look what the top strategic priorities are for CMOs in the next twelve months. What they found is that these senior marketing executives all have a few things in common. Over half (52%) of the respondents cited achieving or increasing measurable ROI as their top priority (Tweet this!) followed by 51% citing optimization of the marketing-sales funnel and another 51% noting their focus on gaining greater insight of their audience. Here are the top 5 priorities for many marketers and quick tips for addressing each. Read the full entry

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Landing pages are a key focus for many marketers. This could be where a user lands during their first time on your website or it could be the place where they are engaging with your business for the first time. Even if it’s not, landing pages are often designed with engagement and conversions in mind, whether your business is looking to drive subscribers, leads or webinar sign-ups. Landing pages can be a determining factor in whether or not a marketing campaign is successful and in order to develop a successful landing page, there are a few things your business must do. A recent Ascend2 report took a look at what makes a landing page strategy superior. Here’s what they found and what you can take away. Read the full entry

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Marketers and advertisers alike want better understanding of their buyers and their behaviors. Knowing the purchase behavior of prospects can help a business create a strategy that’s focused on moving that customer from one phase of the purchase process to the next. Despite social media being considered a channel for more B2C companies than those in B2B, recent studies indicate that social media can work for businesses looking to influence their buyers, if only they put their efforts into the right places. To influence your buyers via social media, you need to understand how they’re using the various networks. Here are three steps you can take towards a stronger social influence. Read the full entry

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