Some digital trends come and go, quickly shifting from a technological craze to a lame fad like Moon Shoes and Furbies. Mobile communication, however, is a statement here to stay. According to a June 2013 study from Pew Internet and American Life Project, 91% of American adults own a cell phone, with 55-58 percent of these using smartphone that enable them to research, contemplate, and complete eCommerce purchases with ease and security. No longer a niche market, mobile shoppers are now a key player in online sales and are estimated to generate 15 percent of U.S. eCommerce sales this year (Tweet This Stat!).
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