3 Big Shifts in B2B Marketing: How Marketers Are Reacting [Infographic]


3 Big Shifts in B2B Marketing Infographic

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In our recent post 3 Foundational Marketing Shifts, Business.com CEO Tony Uphoff paints a vivid picture of the technoligical disruption that has forever changed B2B marketing tactics. “Over the last decade,” explains Uphoff, “digital technology has disrupted nearly every aspect of the media and marketing industries.” Uphoff goes on to introduce and verify three foundational “From-To” shifts that have materialized as a result of digital technology and are subsequently changing the way we do business:

  1. Shift from Interest-Based Media to Intention-Based Media
  2. Shift from Brand Advertising to Branded Performance Marketing
  3. Shift from Ad Networks to Branded Destination + Curated Networks

Related: 3 Foundational Marketing Shifts and How B2B Marketers Can Benefit 

By utilizing the power of these 3 major marketing shifts,  B2B marketers can drive their marketing campaigns forward, making smart and more powerful decisions. Check out our infographic and begin incorporating these shifts into your marketing strategy today. (Tweet This!)


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Ashtyn Douglas

Ashtyn Douglas

Author's Website: http://www.business.com

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Ashtyn Douglas is a Social Media Team member and B2B marketing content writer at Business.com Media, Inc. Her favorite B2B topics include social media, mobile marketing, sales optimization techniques, and content creation.

Ashtyn studied Business and Psychology at the University of California, San Diego developing her passions for research and writing. She went on to pursue work in Ad Operations and Social Media for both small and medium-sized businesses. When she doesn’t have her nose in a book or computer screen, you can find her surfing.

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