Betsy Scuteri

Author's Website: http://www.business.com

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Betsy Scuteri

Betsy Scuteri is the Sr. Director of Marketing at Business.com where she oversees traffic acquisition and audience marketing. She writes on topics including digital marketing, management and leadership, lead generation, content marketing, email marketing and corporate branding.

Prior to Business.com, Betsy led corporate and digital marketing strategy for a number of brands in the entertainment, telecom, education and consumer industries. She served as a publicist for Miramax and Columbia Pictures early in her career and even dabbled in radio broadcasting at Clear Channel. In her spare time, she likes to create photography apps and chase her 2-year-old around.


Posts by Betsy Scuteri


B2B Blog Roundup: The Shifts and Tools of Content Marketing and Lead Engagement

Why B2B Marketers Should Incorporate Video Content to the Mix