Erica Bell

Author's Website: http://www.business.com

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Erica Bell

Erica Bell is the Social Media Specialist and a B2B marketing and advertising writer at Business.com Media, Inc. Her favorite B2B marketing topics include marketing automation, lead generation, online advertising, social media and business-to-business content best practices.

Erica began her marketing career in college through internships at B2C companies and migrated to the B2B world following graduation. Outside of reading and writing about marketing and social media, she loves going to the beach, playing soccer and most other sports, and spending time with her dog, Moo.


Posts by Erica Bell


What B2B Marketing Budget Trends Mean for CMO Evolution

How (and Why) B2B Buyers Begin the Purchase Process

Marketing’s Mind-Numbing New Era

How B2B Buyers Seek Information and How You Can Fill the Void

The Need for Speed: Increasing Sales with Site Optimization

A Two-Step B2B Content Strategy: Creation and Distribution

Video Advertising and the Shift to Online Channels

5 Steps to Lead Generation Success

A Bright Outlook for Landing Page Optimization

3 Steps to a Stronger Social Influence on B2B Buyers

Clearing Up the Confusion about Content Marketing

In the Professional World, It’s Time to Get Personal

Behavioral Marketing: Best Practices for B2B Marketers

Feeding the Flames of Email Marketing Success

Reengaging Buyers with Better Retargeting

3 Reasons to Nurture New Leads with Social Media

How You Can Make It or Break It with Content

4 Common Display Ad Mistakes and How You Can Avoid Them

On the Prowl: 3 Steps to More Powerful Prospecting

New Study Points to Major Marketing Trends in the B2B Space

Triggered Emails: A Case Study on Timely Content

B2B Buyers: Drive Engagement with In-Depth Content

5 Steps to Stronger Lead Scoring

Losing Out With Leads? Take a Real Look at Response Time

Long Landing Pages: The Secret of the Scroll

How to Conquer with B2B Content Marketing

The B2B Buyer Journey: Moving From Catalyst to Closer with Content

BtoB Online’s Media Power 50: B2B Marketing Powers Through

The Breakthrough of B2B Video Marketing

How to Dominate with Demand Generation

Search Marketing 2013 Trends and B2B Takeaways

The State of B2B Inbound Marketing – New Insights

Digital Marketing, Personalization and Friday’s Top 5 Marketing Charts

Hipsters Beware: Lead Generation Becoming Mainstream

78% of B2B Marketers Use White Papers – Here’s How You Can Do It Better

The Business.com Growth Tour of America – Coming to a City near You!

Digital Advertising Reaches All Time High

The Lasting Effect of Landing Pages

Display Ad Spend Grows at 17% Annually – Have You Considered the Impact on Search?

The Future of Advertising From ad:tech San Francisco

If You Missed Social Media Marketing World, Don’t Miss These Takeaways

How to Step Up Your Social Media Nurturing Strategy

3 Tips for a Killer B2B Social Content Strategy

The Marketing Metrics You Need to Care About

Three Trends in B2B Lead Generation You Need to Know

Business.com’s Tony Uphoff on B2B Companies of the Future

Get an Edge – 3 Things Modern B2B Marketers Need

How to Nurture Leads with Auto Response Emails

4 Tips for Using Email to Convert Prospects to Customers: Part II

4 Tips for Using Email to Convert Prospects to Customers: Part I

3 Reasons Why You Need to Revolutionize Your Marketing Funnel Now

BtoBOnline Sits Down with Business.com CEO, Tony Uphoff

3 Content Marketing Trends to Pay Attention to in 2013

Using Your Lead Scoring System to Nurture: Part II

Lead Nurturing Through Scoring: Part I

Top 4 Content Marketing Takeaways From OMS San Diego

Business.com Visits OMS San Diego 2013 and 3 Reasons Why You Should Too

The 2013 B2B Marketing Outlook and 3 Questions to Consider

The Art of the Follow-Up with Business Buyers

3 Ways to Tap into the B2B Buyer’s Behavior

Business.com Media, Inc. Appoints Tony Uphoff as Chief Executive Officer

Top 8 Posts of the B2B Marketing Blog in 2012

Brands Doing Societal Good Drive More Purchases

Improve Lead Generation Results with Live Demos and Free Trials

Budgeting for the Best: Offline Marketing in 2013

How to Set Online Marketing Budgets for 2013

B2B Marketing for Small Business Saturday

Gearing Up for Content Marketing in 2013

The Anatomy of Successful B2B Content Marketers

B2B Businesses: Going Social During Natural Disasters

Accurate Timing Affects Email Marketing Success

4 Quick Tips for Improving Conversion Rates

Increase Sales Opportunities with Lead Nurturing Campaigns

Recapture Leads with Retargeting

Why You Should Follow Up With Leads for Maximum Conversions

The Best Social Media Platforms for B2B Marketers

Infographics and the Benefits for B2B Marketers

Landing Pages That Stick for Conversions That Soar

B2B Online Marketing Tips for the Olympic Season

Creating a Successful B2B Inbound Online Marketing Plan

Is Your Online Marketing Budget Going to the Right Place?