Erica Bell
Author's Website: http://www.business.com
Author's Social Links:
Erica Bell is the Social Media Specialist and a B2B marketing and advertising writer at Business.com Media, Inc. Her favorite B2B marketing topics include marketing automation, lead generation, online advertising, social media and business-to-business content best practices.
Erica began her marketing career in college through internships at B2C companies and migrated to the B2B world following graduation. Outside of reading and writing about marketing and social media, she loves going to the beach, playing soccer and most other sports, and spending time with her dog, Moo.
Posts by Erica Bell
What B2B Marketing Budget Trends Mean for CMO Evolution
Posted on September 24th, 2013
How (and Why) B2B Buyers Begin the Purchase Process
Posted on September 17th, 2013
Marketing’s Mind-Numbing New Era
Posted on September 13th, 2013
How B2B Buyers Seek Information and How You Can Fill the Void
Posted on September 12th, 2013
The Need for Speed: Increasing Sales with Site Optimization
Posted on September 10th, 2013
A Two-Step B2B Content Strategy: Creation and Distribution
Posted on September 6th, 2013
Video Advertising and the Shift to Online Channels
Posted on September 3rd, 2013
5 Steps to Lead Generation Success
Posted on August 22nd, 2013
A Bright Outlook for Landing Page Optimization
Posted on August 14th, 2013
3 Steps to a Stronger Social Influence on B2B Buyers
Posted on August 6th, 2013
Clearing Up the Confusion about Content Marketing
Posted on July 31st, 2013
In the Professional World, It’s Time to Get Personal
Posted on July 24th, 2013
Behavioral Marketing: Best Practices for B2B Marketers
Posted on July 19th, 2013
Feeding the Flames of Email Marketing Success
Posted on July 17th, 2013
Reengaging Buyers with Better Retargeting
Posted on July 12th, 2013
3 Reasons to Nurture New Leads with Social Media
Posted on July 10th, 2013
How You Can Make It or Break It with Content
Posted on July 3rd, 2013
4 Common Display Ad Mistakes and How You Can Avoid Them
Posted on June 26th, 2013
On the Prowl: 3 Steps to More Powerful Prospecting
Posted on June 24th, 2013
New Study Points to Major Marketing Trends in the B2B Space
Posted on June 19th, 2013
Triggered Emails: A Case Study on Timely Content
Posted on June 17th, 2013
B2B Buyers: Drive Engagement with In-Depth Content
Posted on June 13th, 2013
5 Steps to Stronger Lead Scoring
Posted on June 12th, 2013
Losing Out With Leads? Take a Real Look at Response Time
Posted on June 10th, 2013
Long Landing Pages: The Secret of the Scroll
Posted on June 6th, 2013
How to Conquer with B2B Content Marketing
Posted on June 4th, 2013
The B2B Buyer Journey: Moving From Catalyst to Closer with Content
Posted on May 30th, 2013
BtoB Online’s Media Power 50: B2B Marketing Powers Through
Posted on May 29th, 2013
The Breakthrough of B2B Video Marketing
Posted on May 22nd, 2013
How to Dominate with Demand Generation
Posted on May 20th, 2013
Search Marketing 2013 Trends and B2B Takeaways
Posted on May 17th, 2013
The State of B2B Inbound Marketing – New Insights
Posted on May 8th, 2013
Digital Marketing, Personalization and Friday’s Top 5 Marketing Charts
Posted on May 3rd, 2013
Hipsters Beware: Lead Generation Becoming Mainstream
Posted on May 1st, 2013
78% of B2B Marketers Use White Papers – Here’s How You Can Do It Better
Posted on April 25th, 2013
The Business.com Growth Tour of America – Coming to a City near You!
Posted on April 22nd, 2013
Digital Advertising Reaches All Time High
Posted on April 19th, 2013
The Lasting Effect of Landing Pages
Posted on April 17th, 2013
Display Ad Spend Grows at 17% Annually – Have You Considered the Impact on Search?
Posted on April 16th, 2013
The Future of Advertising From ad:tech San Francisco
Posted on April 12th, 2013
If You Missed Social Media Marketing World, Don’t Miss These Takeaways
Posted on April 10th, 2013
How to Step Up Your Social Media Nurturing Strategy
Posted on April 8th, 2013
3 Tips for a Killer B2B Social Content Strategy
Posted on April 4th, 2013
The Marketing Metrics You Need to Care About
Posted on April 3rd, 2013
Three Trends in B2B Lead Generation You Need to Know
Posted on March 28th, 2013
Business.com’s Tony Uphoff on B2B Companies of the Future
Posted on March 26th, 2013
Get an Edge – 3 Things Modern B2B Marketers Need
Posted on March 22nd, 2013
How to Nurture Leads with Auto Response Emails
Posted on March 19th, 2013
4 Tips for Using Email to Convert Prospects to Customers: Part II
Posted on March 14th, 2013
4 Tips for Using Email to Convert Prospects to Customers: Part I
Posted on March 12th, 2013
3 Reasons Why You Need to Revolutionize Your Marketing Funnel Now
Posted on March 7th, 2013
BtoBOnline Sits Down with Business.com CEO, Tony Uphoff
Posted on March 5th, 2013
3 Content Marketing Trends to Pay Attention to in 2013
Posted on February 28th, 2013
Using Your Lead Scoring System to Nurture: Part II
Posted on February 27th, 2013
Lead Nurturing Through Scoring: Part I
Posted on February 20th, 2013
Top 4 Content Marketing Takeaways From OMS San Diego
Posted on February 15th, 2013
Business.com Visits OMS San Diego 2013 and 3 Reasons Why You Should Too
Posted on February 11th, 2013
The 2013 B2B Marketing Outlook and 3 Questions to Consider
Posted on February 5th, 2013
The Art of the Follow-Up with Business Buyers
Posted on January 24th, 2013
3 Ways to Tap into the B2B Buyer’s Behavior
Posted on January 17th, 2013
Business.com Media, Inc. Appoints Tony Uphoff as Chief Executive Officer
Posted on January 15th, 2013
Top 8 Posts of the B2B Marketing Blog in 2012
Posted on January 8th, 2013
Brands Doing Societal Good Drive More Purchases
Posted on January 3rd, 2013
Improve Lead Generation Results with Live Demos and Free Trials
Posted on December 21st, 2012
Budgeting for the Best: Offline Marketing in 2013
Posted on December 13th, 2012
How to Set Online Marketing Budgets for 2013
Posted on December 4th, 2012
B2B Marketing for Small Business Saturday
Posted on November 16th, 2012
Gearing Up for Content Marketing in 2013
Posted on November 14th, 2012
The Anatomy of Successful B2B Content Marketers
Posted on November 7th, 2012
B2B Businesses: Going Social During Natural Disasters
Posted on October 30th, 2012
Accurate Timing Affects Email Marketing Success
Posted on October 26th, 2012
4 Quick Tips for Improving Conversion Rates
Posted on October 19th, 2012
Increase Sales Opportunities with Lead Nurturing Campaigns
Posted on October 2nd, 2012
Recapture Leads with Retargeting
Posted on September 13th, 2012
Why You Should Follow Up With Leads for Maximum Conversions
Posted on August 30th, 2012
The Best Social Media Platforms for B2B Marketers
Posted on August 22nd, 2012
Infographics and the Benefits for B2B Marketers
Posted on August 10th, 2012
Landing Pages That Stick for Conversions That Soar
Posted on August 3rd, 2012
B2B Online Marketing Tips for the Olympic Season
Posted on July 24th, 2012
Creating a Successful B2B Inbound Online Marketing Plan
Posted on July 19th, 2012
Is Your Online Marketing Budget Going to the Right Place?
Posted on July 16th, 2012
