The B2B sector continues to shift marketing spend from traditional to digital (38.7% devotes at least 30% of their budget on digital, up 30% from 2013) and digital content continues to matter. 3 out of 4 marketers are investing more in it. This is good news for me in that I have job security; bad news in that the playing field is no longer the same. The bar has been raised and will continue to be.
1) 70% are relying more on content now than they did a year ago 2) Marketers first need to define a strategy for content and then one for the actual distribution of that content and 3) Collecting email only through registration for content isn’t enough. This quarter’s article highlights:
There are three shifts we are seeing today in B2B marketing and we broke them down in one easy-to-read digestible infographic: 3 Big Shifts in B2B Marketing. The main points are that marketers should target based off digital body language, brand matters along with performance, and ad networks can no longer succeed on their own.
From social plugins on your site to paid syndication via a 3rd party software, this guide provides helpful tools for marketers to consider when thinking about how to get their content in the hands of their audience. How do you motivate your employees to share your content? Have you made it hard or easy for your visitors to share? The goal here is to help get you started thinking through content distribution (while giving you a few bones to chew on): 10 Essential Content Distribution Tools