Do you market to business technology buyers? Considering how social media may fit into your marketing strategy?
If so, you'll be interested in Forrester's free B2B technology buyer social profile tool below (and also available on the Groundswell web site). To help B2B technology marketers better understand the social media habits of their target audience, Forrester developed this tool using data from their groundbreaking study of the social media habits of over 1,200 business technology buyers.
To use the B2B technology buyer social profile tool, simply select the company size and primary purchase category for your target audience. Go ahead, try it out...
To help you interpret the results, here's how each of the Forrester Social Technographics(r) groups are defined based on the social media activities in which they participate (do at least one of the activities at least monthly):
Creators - publish a blog, publish their own web pages, upload video they create, upload audio/music they create, write articles or stories and post them online.
Critics - post ratings or reviews of products/services, comment on someone else's blog, contribute to online forums, contribute to and/or edit articles on a wiki
Collectors - use RSS feeds, "vote" for web sites online, add tags to web pages or photos
Joiners - maintain a profile on a social networking site, visit social networking sites
Spectators - read blogs, listen to podcasts, watch video from other users, read online forums, read customer ratings/reviews
Inactives - none of the above