Keeping users engaged in an increasingly fragmented environment isn’t easy, but by providing targeted, engaging content, businesses can build their audiences. Many businesses turn to other sites in an effort to place their content and brand in front of new eyes and new audiences. Recently, BtoB Magazine released their annual list of the best B2B advertising vehicles. Once again, Business.com has earned a spot in BtoB Magazine’s Media Power 50, in the Business News category, as we strive to help others grow their businesses.
About the List:
In compiling this prestigious list, BtoB Magazine editors interviewed top media buyers, advertisers and analysts for their opinions and recommendations. BtoB editors and reporters examined media outlets with both objective and subjective criteria. They evaluated data such as ad revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their options on the most powerful and targeted B2B advertising venues,
What We Have to Say:
“Business.com’s goal is to deliver content that aligns with buyers needs instead of sending them off on a safari to ultimately get frustrated in the end,” says Betsy Scuteri, Senior Director of Audience Marketing. She adds, “We’re humbled to be on the Media Power 50 list once again in the business news category with other respected companies like WSJ.com, Forbes.com, Bloomberg.com and Harvard Business Review.”
Simply put, our mission is to help people grow their businesses. This is why over 20 million buyers from small-to-medium enterprises turn to Business.com every year to discover, compare, and purchase the products and services they need to run and grow their businesses. It’s also why over 10,000 advertisers use Business.com to reach these valuable buyers, generating well over $1 billion in incremental annual revenues. Built on the foundation of a renowned internet brand combined with the latest technology, development and design, Business.com has assembled a world-class team of developers, designers, digital media experts, and even a Ph.D. in Human Computer Interaction to identify the specific needs of active business buyers and improve how they use the Internet to make purchasing decisions.