While marketers may be all talks about nurturing leads down the funnel and using content to convert a prospect into a customer, one topic that isn’t as widely discussed as it should be is why B2B (business-to-business) buyers begin looking for to make a new purchase in the first place. While new technological advancements and the shifting needs of customers are often good indicators that a purchase is in the near future, there are other goals business buyers have in mind when beginning the buying cycle. So what exactly prompts a new business purchase? Read the full entry
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Last week, CEO Tony Uphoff introduced Business.com’s Small Business Pulse, a monthly, data-driven analysis of key issues related to small-to-medium businesses. As he mentioned, over 100,000 small to medium-sized business leaders use Business.com to discover, learn about and purchase the resources, products and services they need to run and grow their businesses. To promote the new report, we’ve created new landing pages, sent out press releases, and are continuously looking for new ways to distribute the information to audience’s that will find it valuable. Creating content is the first step in a successful content marketing strategy. The next step is distribution. B2B (business-to-business) organizations can distribute their content, such as whitepapers and webinars in a number of ways. 
Content marketing is a hot topic for both B2C and B2B marketers. What many are wondering, though, is what makes a content marketing strategy truly successful. In the 2013 “
Businesses are all about the bottom line. While returning customers definitely make an impact, new customers are what allow a business to grow and evolve to its full potential. Lead generation is one way many B2B businesses acquire new prospects. However, not all leads that your business will generate will be ready to make a purchase right when you receive their information. Social media is an often untapped way that your sales and marketing team can nurture leads. Sure, pushing shareable content out through company and personal accounts is nothing new. But, using social networks as a way to have nurturing conversations is rarer. Here are three reasons why you should be using social media to nurture new leads. 
We hear it all the time, read it on every marketing blog and in every advertising magazine. When it comes to buyers, your success is dependent on how effective your business’s content is in driving awareness, engagement and profits. On average B2B marketers spend 28% of their overall budget on content marketing (
Marketing automation is a hot topic for modern marketers. Businesses, sales pros, and marketing teams are all looking for ways to reach more of the right people in a more efficient way than they have in the past. Automated emails can be a thing of beauty – but only if your business does it right. It’s all about timing and relevance and if your business can get these two things figured out for its target audience, you’ll be more successful. We took a look at a case study released by BtoB online of how one business was able to turn its email marketing efforts around with a timely, tailored new user campaign. Here’s what the company achieved and what your business can take away. 
B2B buyers are using content to research products, services and vendors. Buyers want the content and marketers are delivering it. In fact, many are now spending more than 25% of their budgets on the development, delivery and promotion of content to drive business leads, influence markets and build brand awareness. A new 
There’s no doubt about it – content came, saw and conquered the marketing world. Unlike the empires of past that did the same, content marketing isn’t going away. Google, Bing and major search engines are placing more emphasis on the content businesses, bloggers and marketers deliver in an effort to provide users and customers with better experiences. Content marketing is a top priority for B2B marketers and in this post we’ll share insights into the best tactics and strategies. 
Delivering the right content to a buyer at the right time is becoming increasingly difficult for B2B marketers. Crain’s BtoB Magazine and Bizo 
