Content marketing is all sorts of huge, with only 12% of companies NOT focusing on it. But how do you know if your content is successful? In three words, successful content marketing has to have the following: write, measure, repeat.
The new Business.com is a content-centric approach to our mission: to help people grow their businesses. Every day, we publish multiple pieces of content daily that all have that exact goal, but that’s just where it starts. In order to learn if our efforts are working, it is imperative that we dig into the analytics and to find out. Below are the content marketing metrics that we measure, how we do it, and what comes after. Read the full entry