Transforming B2B Digital Media Through Data, Content and Integrated Marketing Solutions


Business.com New PlatformIt’s a great time to be in digital advertising. In 2013, $275 billion was spent on digital advertising, and this number continues to grow at over 11% per year. Much of this growth is driven by content marketing; and smart marketers are embracing content marketing because it works. Buyers today educate themselves with advertiser provided content. They want this content tailored however, to their demographics, firmographics and where they are in the purchase process.

Now, Business.com is even better positioned to help you do just that. Read the full entry


Is Content Marketing the Future of B2B?


Content Marketing Infographic HeroThe phrase “content marketing” is thrown around like a beanbag in the world of digital media. Some praise the concept as the savior to their revenue problems, claiming the creation of blog posts and eBooks is the only viable way to generate leads. Others argue it’s all hocus-pocus. With so many different opinions and claims running rampant online, it’s no surprise marketing teams are confused as to the proper meaning of content marketing and its true power. A handful of content marketing “myths” have arisen as a result, and we’re here to debunk them. Read the full entry


B2B Blog Roundup: The Shifts and Tools of Content Marketing and Lead Engagement


B2B Blog Post Round-upThe B2B sector continues to shift marketing spend from traditional to digital (38.7% devotes at least 30% of their budget on digital, up 30% from 2013) and digital content continues to matter. 3 out of 4 marketers are investing more in it. This is good news for me in that I have job security; bad news in that the playing field is no longer the same. The bar has been raised and will continue to be.

1) 70% are relying more on content now than they did a year ago 2) Marketers first need to define a strategy for content and then one for the actual distribution of that content and 3) Collecting email only through registration for content isn’t enough. This quarter’s article highlights:

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Developing a Content Marketing Strategy…That Actually Works


Developing a Content Marketing Strategy That Actually WorksCreating a content marketing strategy is easy. Creating one that actually manages to significantly increase visibility and promote engagement? That isn’t always quite so simple.

We live in an age where marketing is a given for anything from product based selling to personal blog promotion. Whole marketing campaigns exist to promote social media profiles, and influencers are literal commodities in their own rights. People trade off of their reputation in a way more direct than ever before. In short, it has made it harder to stand out. Read the full entry


The Email Marketer’s Project Brief Template


The Email Marketer's Project BriefProject management is part art, part science – and not everyone has the foresight and intuition to sense roadblocks or anticipate every detail ahead of time. As marketers, it’s easy to get caught up in the creative concepts, then jump straight to how we will measure success (because after all, our campaigns are sure to succeed). Read the full entry


10 Essential Content Distribution Tools


10 Essential Content Distribution ToolsIn our recent post 14 Resources to Reference When Writing a Blog Post, we discussed various tools to use when blogging. Today, we’ll introduce the other half of a successful blog strategy: distribution.  Read the full entry


14 Resources to Reference When Writing a Blog Post


14 Resources for BloggersA few months ago, we discussed the two  fundamentals of every successful B2B content marketing strategy: creation and distribution. (Tweet This).

While this two-step process applies to any content format – white papers, eBooks, reports, video, and infographics – we’re most familiar with it for daily or weekly blog posts. Create a good blog post, then distribute it. Repeat Monday through Friday. Read the full entry


4 Easy Ways to Find Out if Your Blog is Failing


4 Ways to Find Out if Your Blog is FailingYou’ve crafted your blog strategy, painstakingly laid out an editorial calendar, and spent countless hours (and perhaps precious cash) creating blog posts for your business.  How do you know if your effort is paying off?

Determining whether your blog strategy is failing or succeeding can be achieved with a few simple steps. Read the full entry


3 Words That Will Instantly Boost Call-to-Action Conversion Rates


how to optimize call to action copyAs content marketers, it’s no doubt you labor and toil over perfecting pieces of content. Financial resources and hours of mental exertion are poured into the brainstorming, writing, editing, designing, finalizing and distributing your message to potential buyers. But all this expended effort is at risk of going to complete waste if it fails to convert. No matter the conversion you’re looking for, the most powerful element of persuasion is centered on the punch line of your marketing story: the call-to-action. Read the full entry


Behind the Form: Should Content Be Gated?


should content be gated?Content marketers seem to have a tit-for-tat mentality. I’ll give you this alluring piece of content that is really useful to your buying process IF you give me your contact information for further use.

 We allocate a significant proportion of our marketing budgets to craft engaging pieces of content only to lock it behind a lead form. Read the full entry