How to Make the Most of What You Have: Lead Conversion Optimization Tips from Jim Wang of Microblogger.com


Flat computerWhat is top-of-mind for B2B marketers right now? According to a 2013 survey from The B2B Technology/Marketing Community on LinkedIn, 61% of responders said the biggest challenge they face is generating leads. And not just any old lead, but quality leads that actually convert.

For the B2B marketers who feel held to time-consuming and expensive campaigns, there’s good news: the same study also found that the most effective lead generation tactic used by marketers is the company website, and another survey from MarketingSherpa found that marketers are increasing their spend yearly, with most of the focus on website optimization.

Despite the additional spend, lack of resources in staffing, budgeting, and time makes it difficult for marketers to efficiently optimize business’ web pages. Luckily, there are some simple and inexpensive tactics you can apply to your business website conversion efforts. Read the full entry


Digital Solutions for the B2B Marketer


video-playHigh-level decision makers are harder than ever to reach. And in today’s world, buyers do not contact suppliers directly until most of the purchase process is complete. So how do businesses get in front of buyers exactly when they’re evaluating products and services? And where are smart executives going to learn more about what the market has to offer them? 

Meet Business.com, the leading destination for executives in growing companies to acquire the knowledge, products and services they need to run their businesses. It’s our mission to provide a better experience for our users while delivering better performance for you, our advertisers. Say hello to Frank and our latest video on how our ad products work.

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B2B Blog Roundup: The Shifts and Tools of Content Marketing and Lead Engagement


B2B Blog Post Round-upThe B2B sector continues to shift marketing spend from traditional to digital (38.7% devotes at least 30% of their budget on digital, up 30% from 2013) and digital content continues to matter. 3 out of 4 marketers are investing more in it. This is good news for me in that I have job security; bad news in that the playing field is no longer the same. The bar has been raised and will continue to be.

1) 70% are relying more on content now than they did a year ago 2) Marketers first need to define a strategy for content and then one for the actual distribution of that content and 3) Collecting email only through registration for content isn’t enough. This quarter’s article highlights:

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7 Ways to Maximize Your Website for Lead Engagement


7 Ways to Maximize Your Website For Lead EngagementBusinesses are focused on using their websites as a source of new customers.  47% of B2B buyers reported that the most likely way they find sales information was to go directly to a supplier website (Tweet This!). And because of this, companies have invested in site optimization to make sure they have user-focused content designed specifically to convert visitors into inbound sales leads.

Powerful content might include benefits of what you offer, use cases of your products & services, customer testimonials, and plenty of answers to the very-important question of “Why you?”. Read the full entry


From Lead Generation to Lead Engagement


Unbranded lead in lead generationSmart marketers are realizing that while the ultimate goal is to acquire a good lead and convert this lead into a customer, simply acquiring a lead isn’t enough. An unbranded lead is a commodity with limited if any real value. This award-winning ad for McGraw Hill from 1958, offers a smart and timeless reminder.   Read the full entry


Top 7 SMB Markets To Watch In 2014


Business.com Small Business Pulse: 7 SMB Purchasing TrendsWe have good news to report! Small businesses are still purchasing and B2B marketers are investing more marketing dollars than ever in an attempt to reach and retain this ever-important demographic. According to a new study from the Chief Marketing Officer (CMO) Council and Penton, 2 out of 3 business-to-business marketers are investing more in engaging small to medium-sized business (SMB) customers over the next 12 to 36 months. 60 percent  of these businesses plan to spend up to 40 percent of overall marketing resources on SMB campaigns (Tweet This!) Read the full entry


3 Words That Will Instantly Boost Call-to-Action Conversion Rates


how to optimize call to action copyAs content marketers, it’s no doubt you labor and toil over perfecting pieces of content. Financial resources and hours of mental exertion are poured into the brainstorming, writing, editing, designing, finalizing and distributing your message to potential buyers. But all this expended effort is at risk of going to complete waste if it fails to convert. No matter the conversion you’re looking for, the most powerful element of persuasion is centered on the punch line of your marketing story: the call-to-action. Read the full entry


Behind the Form: Should Content Be Gated?


should content be gated?Content marketers seem to have a tit-for-tat mentality. I’ll give you this alluring piece of content that is really useful to your buying process IF you give me your contact information for further use.

 We allocate a significant proportion of our marketing budgets to craft engaging pieces of content only to lock it behind a lead form. Read the full entry


B2B Marketers Lick their Chops at SMB Forecasts


Small Businesses Expect a Big Year in 2014 eMarketerRocket Lawyer’s recent “December 2013 Semi-Annual Small Business Survey” has not only rekindled confidence and optimism among small business owners nationwide, the biannually-gathered data has left B2B marketers and companies licking their chops. eMarketer provided a breakdown of the rose-colored forecast for 2014 small business growth:

  •  55% of businesses saw growth last year
  • 10% “boomed” by achieving more growth than expected
  • A whopping 81% of small businesses expect to outperform their 2013 results (Tweet This!)

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Are You Increasingly Saying “We Have a Sales Problem”? 5 Tips for Selling in the Digital World


Any of these comments sound familiar?

  • “Our sales rsales in a digital worldeps just aren’t making enough calls”
  • “They don’t prospect enough”
  • “Our sales reps aren’t strategic enough”
  • “We need solution-sellers and we have transactional sellers”
  • “We’re just filling demand, we’re not creating demand”
  • “Our reps keep selling features we don’t have. Can’t they just sell what we offer?”

The world of sales is going through a radical transformation based on the impact of digital technology. Read the full entry