While marketers may be all talks about nurturing leads down the funnel and using content to convert a prospect into a customer, one topic that isn’t as widely discussed as it should be is why B2B (business-to-business) buyers begin looking for to make a new purchase in the first place. While new technological advancements and the shifting needs of customers are often good indicators that a purchase is in the near future, there are other goals business buyers have in mind when beginning the buying cycle. So what exactly prompts a new business purchase? Read the full entry
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Last week, CEO Tony Uphoff introduced Business.com’s Small Business Pulse, a monthly, data-driven analysis of key issues related to small-to-medium businesses. As he mentioned, over 100,000 small to medium-sized business leaders use Business.com to discover, learn about and purchase the resources, products and services they need to run and grow their businesses. To promote the new report, we’ve created new landing pages, sent out press releases, and are continuously looking for new ways to distribute the information to audience’s that will find it valuable. Creating content is the first step in a successful content marketing strategy. The next step is distribution. B2B (business-to-business) organizations can distribute their content, such as whitepapers and webinars in a number of ways. 
I’m pleased to introduce our first Business.com Small Business Pulse report, a monthly, data-driven analysis of key issues related to small-to-medium businesses. Over the past several months, Business.com has been aggressively expanding both its content and its advertising products to target audience needs across all stages of the buying process – from awareness to research to purchase. 
Retargeting is becoming a more prominent tool for marketers as buyers pull their purse strings tighter and are becoming more educated on their own before making a decision. Businesses want to be at the forefronts of the minds of their audience and retargeting campaigns generate constant brand awareness and impressions. The 
Customer retention and recurring revenue keep businesses afloat, but in order for a business to really prosper new customers must be acquired on a regular basis. According to Chief Marketer’s 
Lead generation programs are becoming more mainstream. In fact, 74% of B2B marketing professionals are participating in lead-gen practices, with 48% “very” or “fully” involved. While lead generation companies often filter through leads to ensure marketers are receiving high-quality contacts, not every lead will be in the same stage of the purchase process. An effective lead scoring system can help your marketing, sales and lead generation efforts be more successful. Here are 5 steps your business can take to a stronger lead scoring system. 
Many studies have shown that the faster a company responds to a lead, the more likely that company is to close. One survey found that responding to a completed form within 5 minutes versus 10 minutes led to a 900% increase in contact rate (
There’s no doubt about it – content came, saw and conquered the marketing world. Unlike the empires of past that did the same, content marketing isn’t going away. Google, Bing and major search engines are placing more emphasis on the content businesses, bloggers and marketers deliver in an effort to provide users and customers with better experiences. Content marketing is a top priority for B2B marketers and in this post we’ll share insights into the best tactics and strategies. 
