4 Common Display Ad Mistakes and How You Can Avoid Them

Business.com B2B Performance MarketingDigital advertising revenues continue to climb and more marketers are moving towards digital mediums instead of more traditional channels. In fact, a recent study from IAB found that display advertising revenues totaled $12 billion in 2012 (Tweet this!) and banner ads account for a large percentage of that. While some may be hesitant about investing in new display advertising campaigns, many may not be really evaluating their display ad strategy and optimizing their company’s spend. Here are some common display advertising mistakes and how you can avoid them to boost your CTRs and ROI. Read the full entry