If you're a Senior B2B Online Marketing Professional looking to implement proven, best practices designed to increase ROI and drive traffic, you can't afford to miss this event. The B2B Search Strategy Summit not only promises to address the most common and complex obstacles B2B online marketers face, but it will provide a wealth of strategies and tactics that you can implement immediately.
The B2B Search Strategy Summit will be held in San Francisco on June 23, 2010. This event will tackle challenging hurdles such as how to shorten the B2B sales cycle, how to generate more quality leads, how to increase web traffic, and how to stay ahead of the competition. If you're interested in registering for this event, click here. And if you register by June 17th use sponsor code "BUSINESS" and save $300 off registration.
We recently interviewed Patricia Neuray, Vice President of Sales & Marketing for Business.com, who will be featured as a speaker in the panel discussion Expert Hot Seat: Your Most Pressing B2B Search Questions Answered. She provided us with more insight into the event and why this is a must for B2B online marketers.
Question: Can you provide a brief description of your panel topic and what you hope to learn and share from this panel?
Answer: The panel is coming together to address B2B marketers' hottest questions. I hope to share some of my current and past industry experience to address common concerns such as how to improve ROI, how to increase conversion rates and increasing brand reach. As the head of sales and marketing, I both oversee our own B2B marketing efforts and interact with our clients to answer questions like these every day. I'm also hoping to learn more about the challenges facing B2B marketers to identify opportunities for how Business.com can help. I'm also interested to see if the challenges presented are similar to what we face at Business.com.
Question: Which sessions are you most excited/interested in attending? And why?
Answer: One of the reasons I'm really looking forward to this event is that all of the sessions are specific to B2B online marketers. I'm especially looking forward to hearing Jay Middleton from Adobe as the afternoon keynote speaker. He is presenting the topic: The future of B2B search marketing. Jay manages Worldwide Search for Adobe and is discussing how B2B search is moving away from focusing on lead acquisition and moving towards a focus on the customer throughout the entire B2B buying cycle.
Question: What trends are you excited about for the future of B2B Search Marketing?
Answer: Like most, I'm aware of the profound change that social media has made -- especially for sales and marketing. Even though B2B historically tends to lag behind B2C in terms of adoption, I'm excited to see B2B's staying ahead of the game and keeping up with these trends. With the popularity of smart phones, mobile marketing in particular has seen astonishing growth and I'm excited to see how B2B marketers harness that power to improve their bottom line.
(For more on B2B social media marketing, download Business.com's Social Media Benchmarking Study, click here.)
Question: How is this B2B Search Summit unique?
Answer: There are numerous online marketing conferences out there, and even a few quality B2B online marketing conferences. There are also general search shows like Search Engine Strategies where marketers can stay up-to-date on the latest in search, but this is the only event I've seen that is truly B2B search marketing specific. The right mix of a B2B focus with a targeted Search Marketing emphasis makes this a valuable event for any B2B marketer who's in search marketing.
More about Patricia Neuray: She has a proven track record of developing innovative advertiser solutions as well as cultivating sales teams that consistently exceeds goals. If you have questions for Patricia and would like to contact her, please email her at Patricia@business.com