Landing pages are a key focus for many marketers. This could be where a user lands during their first time on your website or it could be the place where they are engaging with your business for the first time. Even if it’s not, landing pages are often designed with engagement and conversions in mind, whether your business is looking to drive subscribers, leads or webinar sign-ups. Landing pages can be a determining factor in whether or not a marketing campaign is successful and in order to develop a successful landing page, there are a few things your business must do. A recent Ascend2 report took a look at what makes a landing page strategy superior. Here’s what they found and what you can take away. Read the full entry
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Marketers and advertisers alike want better understanding of their buyers and their behaviors. Knowing the purchase behavior of prospects can help a business create a strategy that’s focused on moving that customer from one phase of the purchase process to the next. Despite social media being considered a channel for more B2C companies than those in B2B, recent studies indicate that social media can work for businesses looking to influence their buyers, if only they put their efforts into the right places. To influence your buyers via social media, you need to understand how they’re using the various networks. Here are three steps you can take towards a stronger social influence. 
Content marketing is a hot topic for both B2C and B2B marketers. What many are wondering, though, is what makes a content marketing strategy truly successful. In the 2013 “
For today’s businesses, professional connections start relationships, but personalization deepens it. You may be thinking of sales, but the same is true for online marketing. In a recent 
Email continues to adapt, even as some continue to disregard its long-term success. As the purchase process of customers has evolved, marketers and email software programs are evolving to meet their needs. B2B businesses are becoming more reliant on email as a means of generating content marketing leads and, according to a recent study, content is what feeds the flame of success. According to BtoB’s “
Retargeting is becoming a more prominent tool for marketers as buyers pull their purse strings tighter and are becoming more educated on their own before making a decision. Businesses want to be at the forefronts of the minds of their audience and retargeting campaigns generate constant brand awareness and impressions. The 
Businesses are all about the bottom line. While returning customers definitely make an impact, new customers are what allow a business to grow and evolve to its full potential. Lead generation is one way many B2B businesses acquire new prospects. However, not all leads that your business will generate will be ready to make a purchase right when you receive their information. Social media is an often untapped way that your sales and marketing team can nurture leads. Sure, pushing shareable content out through company and personal accounts is nothing new. But, using social networks as a way to have nurturing conversations is rarer. Here are three reasons why you should be using social media to nurture new leads. 
We hear it all the time, read it on every marketing blog and in every advertising magazine. When it comes to buyers, your success is dependent on how effective your business’s content is in driving awareness, engagement and profits. On average B2B marketers spend 28% of their overall budget on content marketing (
Digital advertising revenues continue to climb and more marketers are moving towards digital mediums instead of more traditional channels. In fact, a recent study from IAB found that display advertising revenues totaled $12 billion in 2012 (
