Project management is part art, part science – and not everyone has the foresight and intuition to sense roadblocks or anticipate every detail ahead of time. As marketers, it’s easy to get caught up in the creative concepts, then jump straight to how we will measure success (because after all, our campaigns are sure to succeed). Read the full entry
Operating successful paid search campaigns is a complex, ever-evolving and often maddening endeavor. The only constant is change, whether it’s the algorithms that power Google’s Adwords and Bing’s Adcenter, competitors coming in and out of the auction marketplace, shifting goals, etc. Read the full entry
In our recent post 14 Resources to Reference When Writing a Blog Post, we discussed various tools to use when blogging. Today, we’ll introduce the other half of a successful blog strategy: distribution. Read the full entry
It seems like just about the time you figure out all the changes with Gmail, Google goes and changes it again. As a user, the added functionality is cool, and often makes life easier. But as a marketer, it’s just one more thing to test against when creating your email campaigns. At Tech Marketing 360 in February, CMO of Mashable Stacy Martinet said, “Live in the stream.” Gmail is definitely jumping on that boat.
While this two-step process applies to any content format – white papers, eBooks, reports, video, and infographics – we’re most familiar with it for daily or weekly blog posts. Create a good blog post, then distribute it. Repeat Monday through Friday. Read the full entry
You’ve developed a clear strategy, vetted it with experts, received external market validation and carefully communicated it throughout your organization. Yet the strategy isn’t gaining traction. You reevaluate, refine and adjust the strategy, communicating it again and again only to see the same poor results. The reality is your strategy may not be the issue. It may be your culture. Here are 5 tips for defining and nurturing culture in your company.
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We have good news to report! Small businesses are still purchasing and B2B marketers are investing more marketing dollars than ever in an attempt to reach and retain this ever-important demographic. According to a new study from the Chief Marketing Officer (CMO) Council and Penton, 2 out of 3 business-to-business marketers are investing more in engaging small to medium-sized business (SMB) customers over the next 12 to 36 months. 60 percent of these businesses plan to spend up to 40 percent of overall marketing resources on SMB campaigns (Tweet This!) Read the full entry
You’ve crafted your blog strategy, painstakingly laid out an editorial calendar, and spent countless hours (and perhaps precious cash) creating blog posts for your business. How do you know if your effort is paying off?
Determining whether your blog strategy is failing or succeeding can be achieved with a few simple steps. Read the full entry
Whether you’re a veteran social media scholar or an aspiring intern, you know full well that your work-day schedule is filled to the brim with multidisciplinary assignments. Posting messages. Creating engaging content. Monitoring conversations. Responding to followers. Finding intriguing images. Researching. Copywriting. Blogging. Reporting. Meetings. The list goes on. You feast and thrive off the aforementioned, but time is a challenging restraint. Read the full entry