B2B Marketing Resources

For B2B marketers interested in the potential and pitfalls of social media, email marketing, lead generation and other online marketing avenues for business, here’s a collection of the best B2B strategy tips, tactics, case studies, metrics and more from around the web. We’ll update this page monthly so make sure to bookmark it! Share this page with your friends via Twitter!

Marketing Benchmark Studies and Reports

• 2013 Lead Generation Insights Report | Business.com
• The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America | Content Marketing Institute (CMI) and MarketingProfs
• 2011 Social Media Benchmark Guide – MarketingSherpa; includes four charts from Business.com’s Business Social Media Benchmarking Study
• 2013 State of B2B Procurement Study | Acquity Group
• BtoB’s 2013 Outlook: Marketing Priorities and Plans | BtoB Research Reports
• 2013 State of Inbound Marketing Report | HubSpot
• Internet Advertising Revenue Report | IAB (2013)
• The State of Marketing 2013, IBM’s Global Survey of Marketers | IBM
• B2B Content Marketing Report | Holger Schulze (2013)

B2B Case Studies

• The Business.com Social Media Case Study | Business.com (2009)
• Twitter for Business Case Study: @B2BOnlineMktg | At 30 days, At 60 days, At 90 days, At 120 days (2009)
• Top 50 Marketing Case Studies of 2012 | BtoB Online via Slideshare

Sales, Marketing and Lead Generation Resources

• AA-ISP 2013 Lead Response Benchmarks | InsideSales
• Better Lead Yield in the Content Marketing Field | Chief Marketing Officer (CMO) Council
• 2013 Prospecting Survey | Chief Marketer
• Lead Generation: A Fundamental Flourishes in The Digital Age | BtoB with InterCall
• Use Behavioral Marketing to Up the Ante in the Age of the Customer | Forrester
• Retargeting Barometer: What Marketers & Agencies Really Think of Retargeting | Chango
• Three Trends in B2B Lead Generation You Need to Know | Business.com Performance Marketing

Conversations with B2B Marketing Thought Leaders

• Tony Uphoff on B2B Companies of the Future | Business.com
• Breaking Down Lead Generation | Insights from Phil Branon, formerly with IT Business Edge
• How to Reuse Your Content Marketing | Heidi Cohen

Social Media Demographics and Data

• The Demographics of Social Media Users — 2012 | Pew Research Centre

B2B Marketing Strategy Tips

• Four great examples of brands using Instagram to break free of the browser | eConsultancy
• 6 B2B Marketing Best Practices for Instagram; for Pinterest | KoMarketing Associates
• If You Missed Social Media Marketing World, Don’t Miss These Takeaways | Business.com Performance Marketing