Business.com was recently named to BtoB Magazine's Media Power 50 annual list of the most influential business-to-business marketing vehicles. This is the fourth year in a row that we've been named to the list which also includes household (or should I say workplace?) names such as The Wall St. Journal, BusinessWeek, Forbes, CNNMoney and more.
When the BtoB Media Power 50 list is announced, we get another great opportunity to answer the question we frequently hear from B2B advertisers and agencies - how big is Business.com?
The answer is surprising to many, but its a bit more difficult to tell this year because BtoB decided to combine print and online properties into a single entity on the list. For example, The Wall St. Journal print edition and WSJ.com are now reported as one in the list. While this change makes sense, it also makes it difficult to interpret the circulation and web site traffic stats for each of the winners.
So how big is Business.com? The chart below compares the number of unique web site visitors in April, 2009 for each of the BtoB Media Power 50 General Business category members:
Business.com has more unique monthly visitors than all members of the General Business category except for CNNMoney.com. This comparison is based on quantcast.com estimates for March, 2009.
Surprised? As we often say, Business.com is one of the best kept secrets for reaching a large, targeted audience of active business buyers online. For more information, visit the Business.com Advertising Center or call us at (888) 441-4466 (within the U.S.) or (310) 586-4185.