Years ago, search marketing was introduced to businesses as the newest online marketing channel to increase their bottom line. Since then, search has grown faster than traditional advertising and has become a staple marketing tactic for B2B marketers.
Now social media marketing is on the rise and shows similar promise -- with marketers again wondering how they can leverage social media and even integrate search and social media strategies successfully.
Business.com and BtoB Online set out to provide clarity on the subject in our recent study of over 450 B2B marketers. The study, "The Impact of Social Media on Search" addressed specific methods companies are using to successfully integrate social media and search marketing and uncovered the types of measurable impact each channel is having on the other.
Join our September 16th webinar, Finding B2B Marketing Success Integrating Social Media & Search as we share key findings of this study including:
- Specific ways B2B marketers are using social media to enhance search marketing
- The impact marketers are seeing on search marketing through social media use
- How the 'Best' B2B marketers are using social media to enhance search marketing vs. the 'Rest' and the resulting impact
"Social media continues to make huge gains among the myriad of online marketing tools available for integrated campaigns," said Patricia Neuray, VP-sales and marketing at Business.com. "As 44% of the respondents have seen an increase in traffic from search engines since launching their social media efforts, marketers are allocating more budget to social media tactics and setting specific goals to measure the impact of their social media efforts."