We’re excited to introduce you to the new Business.com. Built on the foundation of a renowned brand – combined with the latest technology, development and design – Business.com is a new company today. We’ve assembled a world-class team of developers, digital marketing experts, designers and even a Ph.D. in Human Computer Interaction to identify the specific needs of active buyers and improve how they use the Internet to make purchasing decisions. Our revamped site design, logo and experience are the product of extensive research and testing and directly reflect our new vision of building experiences founded on how today’s buyers use information online to buy business products and services.
Buyers are looking to cut through the clutter of online search and sort through the overwhelming number of vendor web sites. We’ve redesigned the entire site to enrich and simplify the process of buying products and services. From visually appealing infographic category overviews to downloadable checklists, and everything in between, our content is structured to mimic the optimal purchase experience and quickly funnel buyers from product discovery to product purchase. We’ve also integrated new advertising and lead generation programs into the natural steps buyers take online as they go through their purchase process.
Simply put, our mission is to help people grow their businesses. This is why over 20 million buyers from small-to-medium enterprises turn to Business.com every year to discover, compare, and purchase the products and services they need to run and grow their businesses. It’s also why over 10,000 advertising clients use Business.com to reach these valuable buyers, generating well over $1 billion in incremental annual revenues.
In addition to the data we collect every day from our buyers who use Business.com, we conduct over 5,000 phone interviews every month with buyers to better understand what products and services they are looking for and what related products and services they might be looking to purchase in the future. This engagement provides an unparalleled view into how buyers use the Internet today and allows us to better connect informed buyers with the right sellers. We will continue to use these real-time insights to provide the best experience for business product buyers and the advertisers who rely on Business.com.
We’re also growing as a company! We’re adding talented developers, sales executives, performance marketing specialists and others to our team at Business.com. If you’re interested, or know someone who is, please visit our career page as well as our about us page to learn more about opportunities at our company.
Our new design, content and advertising features are just the beginning. Stay tuned for more announcements as we continue to grow and expand the new Business.com. Your feedback is crucial so please let us know what you think of our new design and expanded features and what more you’d like to see from us here. You can follow us on Twitter @businessdotcom and also follow our marketing Twitter feed @B2BOnlineMktg. I also blog on media, marketing, technology and my favorite subject Business.com, so please feel free to follow me @tonyuphoff.