In recently released Business.com 2009 Business Social Media Benchmarking Study, one of the main sections of the study covers how business people currently use different social media resources to find business-relevant information in their day-to-day jobs.
Among the nearly 2,400 study participants turning to social media channels for business information, the most popular resources are webinars and podcasts followed by ratings/reviews of business products and services. The third most popular resource – visiting company or product profile pages on social media sites like Facebook or Twitter – was cited by 62% of respondents and is perhaps the most interesting in light of recent studies suggesting that only 10% of companies give employees full access to social networks at work.
Are CIOs over-reacting and cutting off an important source of business information? Download the free 2009 Business Social Media Benchmarking Study report for more details.


Pretty informative post. I find myself checking a lot of company blogs and twitter accounts throughout the day!
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