It's a great time to be in digital advertising. In 2013, $275 billion was spent on digital advertising, and this number continues to grow at over 11% per year. Much of this growth is driven by content marketing; and smart marketers are embracing content marketing because it works. Buyers today educate themselves with advertiser provided content. They want this content tailored however, to their demographics, firmographics and where they are in the purchase process.
Now, Business.com is even better positioned to help you do just that.
For over a year, we have been hard at work building a new platform that will transform the way B2B marketers connect with buyers. Today, that new platform is live. The new Business.com combines real time data with high quality, relevant content and advertising delivering a powerful mix of contextual advertising for executives in growth companies. To see the video release about our site, click here.
For B2B digital media, this is a significant step. So what does this mean for you?
- Digital Marketing Made Easy. Business.com offers a series of integrated marketing solutions that cover the full range of the marketing funnel; from Advanced Display, to PPC, to Marketing Ready Leads (content marketing) to Sales Ready Leads.
- The ability to deliver your ad message to business decision makers, in context, at each stage of their purchase journey on a brand they trust.
- With our real time data collection and profiling capabilities, you can market to buyers on Business.com, across our proprietary performance-marketing network and across the broader web.
- A performance-marketing specialist assigned to your account, to optimize your programs and campaigns.