In my last post, I shared the spotlight on building the B2B business case for social media-and as a companion to that content, this time I'm focusing on building the B2B business case for mobile marketing, through both a slideshow and a short video.
It's likely you're hearing a lot of buzz around mobile, but might be perplexed as to its efficacy for B2B audiences. You might also be facing a lot of obstacles from your organization's internal executives who aren't yet aware of the remarkable reach, benefits and tools that mobile has to offer. To that point, the below slideshow walks you through 10 key arguments that will help you build the business case for mobile marketing for your B2B and turn mobile skeptics into mobile supporters.
And to add more ammo to your B2B mobile argument, in the below video, Chris Koch, ITSMA's Director of Research and Thought Leadership, and I explore 3 key questions around integrating mobile into the B2B marketing mix, namely:(1) Why Mobile for B2Bs? (2) What are the critical success factors for B2Bs in Mobile? and (3) What are some key mobile approaches for B2Bs? Featured below, as well as at Social Media B2B, the piece runs right at 13 minutes.