This is the beginning of a series that will feature several how-to videos speaking directly to small businesses and addressing their online marketing needs. We know small business online marketers are strapped for time, so we have committed to delivering the most pertinent information in 5 minutes or less. Discover specific tactics and strategies you can implement today to begin boosting your online marketing performance tomorrow. If you would like to jump ahead in the series visit our YouTube channel here.

Looking for a crash course in online marketing? We’ll cover topics such as search engine marketing, pay-per-click (PPC), search engine optimization (SEO) and social media.

In our first featured video, our very own Business.com expert Matt Gussin Manager of Account Management walks you through the process of setting up a PPC campaign from start to finish in “Guide to Pay-Per-Click Advertising for Small Business”. 

Matt reviews the basics and more advanced topics of starting a PPC campaign including how to plan a paid search campaign, how to optimize your ad copy and how to select the proper keywords to maximize ROI.

Tell us what you think! Did you find this video helpful? What other subjects would you like to see covered?