Market Expert Program: Putting an Emphasis on the Value of Thought Leadership

Market Expert Program Business.comYou’ve been in business for quite some time. You’ve had many successes (and failures), learned valuable lessons and have experience that a younger you would’ve killed for. You’re are an expert.

At, we work with experts like you everyday. You’re our readers, clients and colleagues, and now, you’re our writers. We designed the Market Expert Program to be a mutually beneficial partnership, in which we provide branding and exposure for your valuable insight, which is shared with the more than 2 million people that read every month.

Market Experts are an elite group of entrepreneurs and executives that span the sectors of marketing, sales, technology, finance, HR, leadership, entrepreneurship and management and more. They are the definition of a thought leader: they are authoritative, influential and ahead of the curve. Read the full entry

The Importance of Lead Nurturing: Introducing LENS

Businessman on graph

You’ve got a great prospect…now what?

It’s a challenge many companies are facing. Your sales team needs leads but prospects and customers require far more information today than any sales rep could deliver via a sales call. When a prospect isn’t yet ready to pull the trigger, how do you keep your brand, product and solution top of mind as they make their way through the decision making process?

In delivering over 1 million high-quality sales leads over the last 3 years, we know this: the key to successful conversion is in the ability to nurture leads into sales. Forrester Research shows that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. The challenge? Most companies aren’t set up properly to link demand generation and nurturing together, ultimately missing out on sales opportunities. Read the full entry

Company Culture That’s to Die For

What turns a good job into a great one? It’s all about the culture. For three years in a row, we’ve been named one of the best companies to work for in San Diego by the San Diego Business Journal, due largely in part to our dedication to company culture.

After working in a variety of different office environments, joining the team at was a breath of fresh air. Yes, the company was doing exciting things and the job itself was an incredible opportunity. But the culture was something totally unique. puts heavy emphasis on commitment, hard work, and collaboration, but we’re also dedicated to encouraging fun and getting to know each other. As our CEO Tony Uphoff put it to me in my interview with him, business IS personal, and your coworkers are much more than just that.

In addition to weekly happy hours, quarterly offsites and company-wide competitions like Cube Wars, we like to go all out for holidays—and Halloween is no exception. Dressing up is strongly encouraged, and to sweeten the pot, we have a costume contest that awards the most creative getups.

Below are some’s festive team members from today’s Halloween celebrations. Tell us your favorites in the comments below. Read the full entry

Punny Business Names

business launch_ideasBusiness names. They are the very first introduction anyone has to a brand or business, so when choosing a name, business owners tend to follow some basic rules. Many try to make it relevant and memorable, and, of course, some have more success than others.

Working in the lead generation business you see a lot of companies in a day. Some stand out more than others, and some you may not even believe are real until you see their website or call and someone verifies that, yes, it is an actual company.

The great thing about companies like this (other than the mid-work-day distraction they cause) is that they are memorable. These companies make my coworkers and me talk about their names and share their business with others, and at the end of the day that’s what all businesses are aiming for, right? Free branding and exposure. Read the full entry

9 Stupid Interview Questions You Should Never Ask

terrifying interviewerThey say there’s no such thing as a stupid question. But “they” are wrong. There are plenty. And when you ask silly things during the hiring process in particular, your hiring decision can be just as stupid as the questions asked.

HR managers and small business owners usually ask the right questions. Questions like Why do you want to work for us? and Why did you leave your last job? But sometimes, interviewers get too creative and ask off-beat, sometimes offending and illegal questions. Here are some of those questions:

“What is your favorite color?”

Unless you’re hiring an art director and are looking for an insightful reasoning to back the answer, don’t ask this. A program developer has every right to love the color orange, even if it doesn’t match his skin tone.

“What do your normally dream about at night?”

This is creepy and way too personal. You might be innocently asking about a candidate’s overall life aspirations, but dream interpretation is not the way to go about it. Instead try, “Tell me about your dream job.” Read the full entry

The New Naming: Outrageous Job Titles

HiResWhat’s in a name? As Juliet stated in William Shakespeare’s inimitable tragic poem, “a rose by any other name would smell as sweet,” reasoning that a name is irrelevant to function. Over the past few years, the professional world has taken this notion to heart by throwing out traditional job titles in favor of creative, imaginative, and sometimes, downright ridiculous monikers.

While the tech industry and marketing folk have adopted this new professional naming style, others are not as keen to jump on the bandwagon. Tom Szaky, founder and CEO of revolutionary recycling company TerraCycle, reasons that a specialized “title gives [employees] a feeling of importance; it suggests that the company is acknowledging their expertise and effort.”

But that same title might prove to be an issue later down the line when interviewing, argues recruiting firm Coburg Banks: “with the average CV looked at by a recruiter for no longer than 10 – 20 seconds, candidates calling themselves either a wizard or a ninja will quickly be laughed out of the running for a new position.” Additionally, crazy titles can be perceived by potential clients and colleagues as pretentious or silly. Read the full entry

Video: The Six Laws of Social Sharing for Business

Do you know the six laws of social sharing laws for business?sociallaws_hero_stream

Social media sharing has completely changed digital marketing. In a competitive marketplace, consumers turn to brands they trust. Social media gives companies the power to establish trust value by expressing personality, developing relationships, and demonstrating thought leadership.

Companies that engage in social sharing have the opportunity to nurture consumer relationships and turn those consumers into a brand advocates. The consumer behavior shifts from simply purchasing products, to consistently engaging with the brand on a regular basis, consuming and sharing the brand’s content, and telling their contacts, colleagues, associates and friends about the products and services the company offers.

If you aren’t sure if social sharing for business really works, consider this: traditional advertising is only trusted by 14% of people, 74% of people rely on social media to make purchasing decisions and they are 71% more likely to purchase based on social media referrals. And if that still doesn’t convince you, how about this statistic from Zuberance: Just a 12% increase in brand advocacy can double your revenue growth rate while boosting market share.

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Content Marketing as a Platform [Data Report]

Content marketing data reportStudies show that 75 to 90 percent of the buying journey is completed before a B2B buyer ever speaks with a sales rep and more than half of those buyers are seeking and engaging with content before they make a purchase decision. In our latest data report, Content Marketing: Through the Eyes of the Business Buyer, we take a deep dive into these latest trends in the B2B buying process and couple it with data collected from our own audience insights. The result is an in-depth look at how companies and marketers are approaching content today whether that is display, social media, case studies, mobile apps or gamification. Read the full entry

Customer Relationships Rule at the Sales and Performance Marketing Summit just wrapped up its second annual Sales and Performance Marketing Summit, where sales and performance marketing teams have the opportunity to learn from each other and bring in outside industry experts to share valuable insights.

The BDC sales summit also gives the sales team the opportunity to get off the phones for a day, connect with leadership and management, and swap success stories and areas of opportunity, which contributes to the overall success of the team.

After a year of major changes and growth at, this year’s focus was on improving processes and educating the teams on how the new site will provide more support to our current and future customers.

We had a chance to sit down with Joe Biancamano, Sales Director at, to ask him about his experience at this year’s Sales and Performance Marketing Summit. Joe shared his thoughts on major changes in the digital marketing space and how is leveraging those changes to better serve customers.

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Agile Software Lessons From a Major Site Rebuild

Agile burndown chartFor those that have been paying attention, last Monday was a day of big changes for as it marked the release of our new data platform and contextual content delivery system that is unique in B2B digital media. On the surface, we have moved from a directory site to one which delivers high quality, functional content, resources, and tools to help executives throughout their buyer journey. Under the hood, the metamorphosis was even greater. On the data side of the equation, we built a proprietary big data platform which collects millions of customer interactions and intentions. This data drives everything from decisions on our content strategy to an automated progressive user experience on the website.

Oh and yeah, we also built a robust custom CMS which makes it easy for non-technical staff to create beautiful and unique looking pages of all content types. Read the full entry