Customer Relationships Rule at the Business.com Sales and Performance Marketing Summit


JoeBusiness.com just wrapped up its second annual Sales and Performance Marketing Summit, where sales and performance marketing teams have the opportunity to learn from each other and bring in outside industry experts to share valuable insights.

The BDC sales summit also gives the sales team the opportunity to get off the phones for a day, connect with leadership and management, and swap success stories and areas of opportunity, which contributes to the overall success of the team.

After a year of major changes and growth at Business.com, this year’s focus was on improving processes and educating the teams on how the new site will provide more support to our current and future customers.

We had a chance to sit down with Joe Biancamano, Sales Director at Business.com, to ask him about his experience at this year’s Sales and Performance Marketing Summit. Joe shared his thoughts on major changes in the digital marketing space and how Business.com is leveraging those changes to better serve customers.

Read the full entry


Agile Software Lessons From a Major Site Rebuild


Agile burndown chartFor those that have been paying attention, last Monday was a day of big changes for Business.com as it marked the release of our new data platform and contextual content delivery system that is unique in B2B digital media. On the surface, we have moved from a directory site to one which delivers high quality, functional content, resources, and tools to help executives throughout their buyer journey. Under the hood, the metamorphosis was even greater. On the data side of the equation, we built a proprietary big data platform which collects millions of customer interactions and intentions. This data drives everything from decisions on our content strategy to an automated progressive user experience on the website.

Oh and yeah, we also built a robust custom CMS which makes it easy for non-technical staff to create beautiful and unique looking pages of all content types. Read the full entry


Finally, Business Content Targeted to You


Business.com New PlatformFor over a year now, we have been hard at work building the new and improved Business.com. To do this we’ve been laser-focused on how best to deliver you the richest and most actionable content so you can quickly acquire the knowledge, products and services you need to run and grow your businesses. This required us to build our own data collection platform and a robust contextual delivery system while also innovating with responsive design to provide a uniquely functional experience to you, regardless of the device(s) you use to access the site. To see the video release, click here. Read the full entry


Business.com Recognized as San Diego’s Best Places to Work


Business.com Wins Best Places to WorkYou know those companies that seem like the ideal workplace? They offer great perks. They’ve established a solid company culture. They’re unified by a polished mission statement and their employees constantly brag about a fantastic working environment.

Well, we’re both proud and humbled to announce we’ve been recognized as one of these workplaces. Business.com has once again been declared by its employees and the San Diego Business Journal as a “Best Place to Work”, for the third year in a row, based on the company’s culture, management and benefits. Read the full entry


Congratulations to the Winner of the I Love My Small Business Sweepstakes!


I Love My Small Business SweepstakesIn an attempt to show our bona fide appreciation of SMB leaders and executives, we gladly awarded a lucky small business owner $500 to Staples Office Supplies. During our I Love My Small Business Sweepstakes, hundreds of small businesses entered to win through our Facebook and Twitter channels and only one was chosen at random to receive the grand prize. Congratulations to Rick Vagnoni, owner of Deck Care Plus. Read the full entry


Small Businesses are Thriving and Buying: 7 SMB Purchasing Trends for 2014


Business.com Small Business Pulse: 7 SMB Purchasing Trends for 2014We have good news to report! Small businesses are still purchasing. According to Rocket Lawyer’s recent survey, 55% of small to medium-sized businesses saw growth last year, and in 2014, 81% of SMBs expect to surpass last year’s results (Tweet This!) Read the full entry


Business.com Announces “I Love My Small Business Sweepstakes”


I Love My Small Business SweepstakesDo you love your small business?

We do. And to show our affection, Business.com is giving away a $500 Staples Gift Card to one lucky small business owner. For the month of February, we will be running our “I Love My Small Business Sweepstakes” on both Facebook and Twitter for our beloved small business owners. Read the full entry


Introducing Business.com’s Small Business Pulse: Latest Survey on Lead Generation Trends for SMBs


business.com small business pulseI’m pleased to introduce our first Business.com Small Business Pulse report, a monthly, data-driven analysis of key issues related to small-to-medium businesses. Over the past several months, Business.com has been aggressively expanding both its content and its advertising products to target audience needs across all stages of the buying process – from awareness to research to purchase. Read the full entry


Sales Steps Up: Business.com’s First Sales Summit


business.com sales summitOver the past two days, Business.com held a Sales and Performance Marketing Summit. The first of its kind here at Business.com, we wanted to bring together our sales and performance marketing teams to learn from each other by sharing internal case studies, conducting sales training, reviewing our suite of performance marketing products, and learning about new products. We’re focused on learning, from internal and external sources, and this summit provided the entire company with greater insight into success, setbacks and steps to take to move forward. Read the full entry


IT Support: The Tables Turn with Business.com’s First Ship-It Initiative


Business.com Ship It IT Tech InitiativeOne of the great benefits of working for a small or medium-sized business is that every employee’s voice matters and each person has the ability to encourage change. As the ScrumMaster for Business.com’s software engineering team, one of the things I’ve always wanted to be a part of was an officially sanctioned company “hack-a-thon.” A “hack-a-thon,” or “Ship-It Day” as we called, is an event which occurs within a 24-hour period carved out in the middle of the work week where participants get to work on any project of their choosing as long as it has a material benefit to the business.

Read the full entry