Business names. They are the very first introduction anyone has to a brand or business, so when choosing a name, business owners tend to follow some basic rules. Many try to make it relevant and memorable, and, of course, some have more success than others.
Working in the lead generation business you see a lot of companies in a day. Some stand out more than others, and some you may not even believe are real until you see their website or call and someone verifies that, yes, it is an actual company.
The great thing about companies like this (other than the mid-work-day distraction they cause) is that they are memorable. These companies make my coworkers and me talk about their names and share their business with others, and at the end of the day that’s what all businesses are aiming for, right? Free branding and exposure. Read the full entry