It’s the age old question: How do you keep your employees productive and happy in the face of the daily grind that is the modern workplace? For many, the fear of losing one’s job—and by extension, income—is enough to get them out of their warm beds every morning and into the office. However, fear is a lousy motivator. It urges employees to do the bare minimum in order to retain their positions, and it has a way of sucking any and all enjoyment out of a job. Instead, the better path to take is the one that focuses on employee appreciation and recognition. Read the full entry
“Attract, then Impact”. It’s a simple two-step process to follow when crafting a logo for your brand. But with today’s digital noise and the multitude of visual charms constantly distracting viewers, the once-uncomplicated method to creating a logo has become, well, quite complicated.
In this whitepaper, find out which logos have been successful in not only attracting customers, but impacting them over and over again. We’ll also provide data on what companies are doing and what you should think about when building your brand.
Attract, then impact your customers. Download the free whitepaper here.
Content is King. Now there is a worn out cliche. The problem with blindly repeating that slogan is like what happens when you say a word over and over again: it starts to sound funny and lose its meaning. To understand this, let’s do a little deconstruction of the phrase, starting with “king.”
Is content really king? Really? Are all the bloggers out there just writing because they cannot pull their fingers away from the keyboard? Enough rhetorical questions; the answer is no. While many write for passion, the real king is revenue. Sales. Read the full entry
The season for giving is here. Commencing the holiday season today with Black Friday, what can small retailers do to boost their sales? Here are eight tips you can put into action today to make your sales soar this holiday season:
Decorate Your Website for Christmas
Adorn your website with holiday graphics and photographs of happy shoppers. Also acknowledge the season throughout your website with headers such as ‘Happy Holidays’ to show your holiday spirit – and encourage your shoppers to get in the mood too. Read the full entry
Your business is a bit like a kingdom. You’ve built it from the ground up and now you have to protect it from aggressive and unwelcomed liabilities. Just as a soldier needs protective armor to defend a kingdom, your small business also requires defensive insurance to guard you from surprise attacks, conflicts, and unwanted liabilities. Read the full entry
The holiday season is in full swing, and for business owners the end of Q4 is fast approaching- meaning the time to prepare for 2014 is now. What better way to do this than by taking advantage of the Section 179 Tax Deduction for the remainder of 2013? Doing so will help business owners better plan for their company’s immediate and long-term future when it comes time to make capital investments. The Internal Revenue Service (IRS) has made revisions to Section 179 over the years, which have resulted in various changes in deduction limits. The key benefit afforded by Section 179 is that it lowers the true cost of capital equipment purchases. Here is a scenario based on a $600,000 equipment acquisition and a 35% tax bracket: Read the full entry
The time has come for Generation Xers and Millennials to learn to work together. It actually has already begun; more than 40 million millennials have entered the workforce. Some Gen-Xers are finding it easier than others. Each era of employees have lived through major historical events and evolving political climates. It’s these cultural shifts among a host of other factors that makes every generation unique. When different generational groups handle situations differently, it’s important to recognize and relish in the different outlooks. Read the full entry
The Holiday season is upon us and that means most of us will be spending a little extra ‘dough’ when we’re out shopping. For small business owners and entrepreneurs however, the season means a welcomed boost in sales and the opportunity to reach more customers with their products and services.
Twitter has always been useful for promoting your business by sharing links and short messages. But how can you really use the platform to take customer service to the next level — all in 140 characters or less?
Cyber Monday is a day that online businesses both love and dread. According to IBM, online sales during Cyber Monday 2012 increased by 30.3% over 2011’s online shopping extravaganza, and there is no reason why this year those numbers would go down – Adobe is predicting total sales to topple the $2 Billion mark. And while all companies love the increase in traffic and revenue, Cyber Monday has a tendency to unearth serious logistical problems for online businesses. Servers crash, sites go down, irate customers jam phone lines, and offices explode in a frenzy of panic as every minute of downtime means losing another customer. As the owner of an online business, I know first-hand how important it is to ready yourself for Cyber Monday, and how to prepare for it. Read the full entry