Video: The Six Laws of Social Sharing for Business

Do you know the six laws of social sharing laws for business?sociallaws_hero_stream

Social media sharing has completely changed digital marketing. In a competitive marketplace, consumers turn to brands they trust. Social media gives companies the power to establish trust value by expressing personality, developing relationships, and demonstrating thought leadership.

Companies that engage in social sharing have the opportunity to nurture consumer relationships and turn those consumers into a brand advocates. The consumer behavior shifts from simply purchasing products, to consistently engaging with the brand on a regular basis, consuming and sharing the brand’s content, and telling their contacts, colleagues, associates and friends about the products and services the company offers.

If you aren’t sure if social sharing for business really works, consider this: traditional advertising is only trusted by 14% of people, 74% of people rely on social media to make purchasing decisions and they are 71% more likely to purchase based on social media referrals. And if that still doesn’t convince you, how about this statistic from Zuberance: Just a 12% increase in brand advocacy can double your revenue growth rate while boosting market share.

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Content Marketing as a Platform [Data Report]

Content marketing data reportStudies show that 75 to 90 percent of the buying journey is completed before a B2B buyer ever speaks with a sales rep and more than half of those buyers are seeking and engaging with content before they make a purchase decision. In our latest data report, Content Marketing: Through the Eyes of the Business Buyer, we take a deep dive into these latest trends in the B2B buying process and couple it with data collected from our own audience insights. The result is an in-depth look at how companies and marketers are approaching content today whether that is display, social media, case studies, mobile apps or gamification. Read the full entry

Customer Relationships Rule at the Sales and Performance Marketing Summit just wrapped up its second annual Sales and Performance Marketing Summit, where sales and performance marketing teams have the opportunity to learn from each other and bring in outside industry experts to share valuable insights.

The BDC sales summit also gives the sales team the opportunity to get off the phones for a day, connect with leadership and management, and swap success stories and areas of opportunity, which contributes to the overall success of the team.

After a year of major changes and growth at, this year’s focus was on improving processes and educating the teams on how the new site will provide more support to our current and future customers.

We had a chance to sit down with Joe Biancamano, Sales Director at, to ask him about his experience at this year’s Sales and Performance Marketing Summit. Joe shared his thoughts on major changes in the digital marketing space and how is leveraging those changes to better serve customers.

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Agile Software Lessons From a Major Site Rebuild

Agile burndown chartFor those that have been paying attention, last Monday was a day of big changes for as it marked the release of our new data platform and contextual content delivery system that is unique in B2B digital media. On the surface, we have moved from a directory site to one which delivers high quality, functional content, resources, and tools to help executives throughout their buyer journey. Under the hood, the metamorphosis was even greater. On the data side of the equation, we built a proprietary big data platform which collects millions of customer interactions and intentions. This data drives everything from decisions on our content strategy to an automated progressive user experience on the website.

Oh and yeah, we also built a robust custom CMS which makes it easy for non-technical staff to create beautiful and unique looking pages of all content types. Read the full entry

Finally, Business Content Targeted to You New PlatformFor over a year now, we have been hard at work building the new and improved To do this we’ve been laser-focused on how best to deliver you the richest and most actionable content so you can quickly acquire the knowledge, products and services you need to run and grow your businesses. This required us to build our own data collection platform and a robust contextual delivery system while also innovating with responsive design to provide a uniquely functional experience to you, regardless of the device(s) you use to access the site. To see the video release, click here. Read the full entry Recognized as San Diego’s Best Places to Work Wins Best Places to WorkYou know those companies that seem like the ideal workplace? They offer great perks. They’ve established a solid company culture. They’re unified by a polished mission statement and their employees constantly brag about a fantastic working environment.

Well, we’re both proud and humbled to announce we’ve been recognized as one of these workplaces. has once again been declared by its employees and the San Diego Business Journal as a “Best Place to Work”, for the third year in a row, based on the company’s culture, management and benefits. Read the full entry

Congratulations to the Winner of the I Love My Small Business Sweepstakes!

I Love My Small Business SweepstakesIn an attempt to show our bona fide appreciation of SMB leaders and executives, we gladly awarded a lucky small business owner $500 to Staples Office Supplies. During our I Love My Small Business Sweepstakes, hundreds of small businesses entered to win through our Facebook and Twitter channels and only one was chosen at random to receive the grand prize. Congratulations to Rick Vagnoni, owner of Deck Care Plus. Read the full entry

Small Businesses are Thriving and Buying: 7 SMB Purchasing Trends for 2014 Small Business Pulse: 7 SMB Purchasing Trends for 2014We have good news to report! Small businesses are still purchasing. According to Rocket Lawyer’s recent survey, 55% of small to medium-sized businesses saw growth last year, and in 2014, 81% of SMBs expect to surpass last year’s results (Tweet This!) Read the full entry Announces “I Love My Small Business Sweepstakes”

I Love My Small Business SweepstakesDo you love your small business?

We do. And to show our affection, is giving away a $500 Staples Gift Card to one lucky small business owner. For the month of February, we will be running our “I Love My Small Business Sweepstakes” on both Facebook and Twitter for our beloved small business owners. Read the full entry

Introducing’s Small Business Pulse: Latest Survey on Lead Generation Trends for SMBs small business pulseI’m pleased to introduce our first Small Business Pulse report, a monthly, data-driven analysis of key issues related to small-to-medium businesses. Over the past several months, has been aggressively expanding both its content and its advertising products to target audience needs across all stages of the buying process – from awareness to research to purchase. Read the full entry