Zombies are all the rage now. Mindless rambling beings who pursue their day-to-day culinary fixes with nary a concern for the future. (Sounds suspiciously like my uncle Tim.) Now what works for zombies doesn’t necessarily work for retirement planning. The only way to really get a retirement plan going is to put a little forward thinking into it. What stops most people from doing that, though, is a lack of knowledge. The retirement world can be a little confusing as to its options, and nobody likes to jump into a pool of confusion. To help alleviate that situation, here’s a breakdown of the most common retirement plans that are available for small businesses. Read the full entry
Taxes regularly top an entrepreneur’s list of concerns –a study on business optimism in January 2013 sponsored by the NFIB found that 24% of respondents listed taxes as their most pressing problem (Tweet This!). Starting and running a business is already expensive enough, and a looming tax bill just makes that financial burden worse. But before you start to panic, keep in mind that there are certain tax strategies new small businesses can use to help cut down their tax bill. Read the full entry
What is social media automation, and why should SMB owners be interested? Social media automation tools allow a business to manage its various social media platforms from one place. The rising popularity of social media in today’s business world means that management tools like social media automation have a place in just about every small business. Proper use of marketing automation tools creates less work for you and frees up more time, making the advantages obvious. With this background, here are three key social media automation techniques for small business owners to keep in mind. Read the full entry
An interesting new way of conducting business partnerships has arisen in the last couple of years: online partnering. Rather than using the web as a tool to communicate and share between familiar partners, people who have never met in person are going into business ventures together. Often they don’t meet face to face for years, if ever. Read the full entry
For businesses only now establishing a website, it is understandable that the process is overwhelming. There are hundreds of website platforms available with all sorts of features, capabilities, and dissenting answers to the question, “Which platform is best?” But the better question to ask is: “Which platform is best for my business?” Each platform caters to specific purposes, whether it is e-commerce, a media-rich content site or a simple blog. Read the full entry
I was shooting videos of patients after their treatment. I would ask them if this was their first time (for many of them it was) and how they felt after the treatment. Read the full entry
It’s a classic e-commerce mistake: You’re sure your customers are interested in that great new product idea…so sure you log dozens of man hours rolling it out online and pinging your subscriber list with a discount code, waiting for the sales to roll in.
But they don’t. Not one.
Before you spend time and resources developing a new product or offering, you need to make sure your customers want what you’re selling. Read the full entry
Slightly more than 50 percent of marketing expenditures will go toward hyperlocal promotion in 2014, projects Rick Robinson of hyperlocal marketing research provider Street Fight (Tweet This Stat!). Mobile phone marketing is driving this trend as local retailers seek new ways to capitalize on the ubiquity of smartphones. But the smartest way for retailers to use mobile phones is not by treating them as the latest shiny object and instead, as a new tool in their marketing strategy toolkits for attracting customers from your their own backyards. Read the full entry
Sometimes the best way to figure out how to improve your sales customer support skills is to put yourself in your customer’s shoes; ask yourself, “If I had purchased this service, how would I want the sales rep to treat me?” Would you want the sales rep to sell you the product and then disappear? Chances are, no. You would want to feel like a valued customer, with a rep who is easy to get ahold of, who reaches out to you before problems arise, and who checks in frequently to make sure the service was working well and meeting your needs. Read the full entry